Marketing Manager (UAE National Only), GCC Premium Beauty
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Key skills for this role
About the Role
Description Have a passion for Beauty and the middle east region? Do you want to be a part of a team building the future Beauty shopping destination for the middle east?
Key Skills for This Role
Full Job Posting
Description
- Have a passion for Beauty and the middle east region ?
- Do you want to be a part of a team building the future Beauty shopping destination for the middle east ?
- Amazon Premium Beauty is seeking an experienced Marketing Manager to drive key perception-building elements of GCC Beauty businesses on both on and off-platform channels by using content as a medium of communication.
- This role includes planning and executing social media strategies, managing brand and influencer collaborations, and increasing engagement through category-specific social properties.
- This role will also assist in PR activities, including organic media coverage, paid media activations, by spearheading execution management and reporting ownership.
- This role will be required to build a thorough understanding of what drives a customer to shop Premium Beauty products via analysis of on-platform customer data and awareness of current market trends to design a content-first strategy for the business.
- They will be responsible for overseeing content development and take data-backed decisions to leverage central programs like (a) live video shopping, (b) influencer marketing, (c) video creation programs and (d) public relations for brand's benefit.
- The role also requires high innovation and execution capabilities as they will be working in a dynamic environment with frequent developments that will have to be actioned on and leveraged immediately.
- They are expected to be well aware of beauty and fashion trends and be pro-active in ensuring that Amazon's communication is keeping pace with global trends
- Key job responsibilities
- Social Media Strategy & Execution: Plan, oversee, execute and analyze performance of social media strategies for Beauty, including brand and influencer collaborations and copy writing of editorial and branded content. Develop and manage category-specific social properties, increasing engagement and visibility for category priorities through COOP and brand-focused initiatives. Plan for content deliverables across offline and online activations.
- Brand Partnerships & Funding: Pitch and secure brand collaboration for social media, new campaign launches, and influencer-driven content. Also manage and execute content partnerships, including, customized calendars, performance tracking and brand-specific activations.
- Public Relations & Media Outreach: Implementation of category-wise initiatives while spearheading execution and reporting of Amazon Beauty media activations driving organic and paid media coverage through press releases and more.
- Emerging Platform Exploration: Identify and experiment with new social platforms (e.g., Pinterest, Snapchat) to expand audience reach and drive engagement.
- Scorecard & Performance Tracking: Create monthly performance scorecards to track key metrics on Beauty customer lifecycle.
Basic Qualifications
- 2+ years of professional non-internship marketing experience
- Knowledge of Adobe Creative software, primarily Premiere, After Effects, Photoshop/Indesign at an advanced level
Preferred Qualifications
- Experience with marketing analytics
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience in product marketing strategies in online and mobile channels
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
- If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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