Marketing Manager / Senior Marketing Executive
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Key skills for this role
About the Role
Seeking a creative marketer to lead social media campaigns, manage content, and drive customer engagement while collaborating with external agencies.
Key Skills for This Role
Responsibilities
- Develop and execute social media strategies that support business objectives
- Plan and manage content calendars across all social media platforms
- Create campaign concepts for seasonal events, promotions and customer activations
- Brief, manage and collaborate with external marketing agencies, designers, photographers and content creators
- Ensure marketing campaigns are delivered on time, on brand and to a high standard
- Recommend the most effective channels, content formats and campaign approaches
- Drive customer engagement through creative, innovative social media campaigns
- Monitor campaign performance, analyse insights and optimise activity based on results
- Stay ahead of social media trends and identify new opportunities
- Ensure all communications are aligned with brand guidelines and tone of voice
Requirements
- Experience in marketing, preferably with a focus on social media and campaigns
- Strong understanding of consumer behaviour
- Ability to create campaigns that drive brand awareness and engagement
- Experience working with external agencies and content creators
Full Job Posting
Overview
- We are looking for a creative and commercially minded Senior Marketing Executive or Marketing Manager to lead the planning and execution of engaging marketing campaigns across our portfolio.
- This is a hands on role for someone who lives and breathes social media, understands consumer behaviour, and knows how to create campaigns that drive brand awareness, customer engagement and footfall.
Key Responsibilities
- Develop and execute social media strategies that support business objectives.
- Plan and manage content calendars across all social media platforms.
- Create campaign concepts for seasonal events, promotions and customer activations.
- Brief, manage and collaborate with external marketing agencies, designers, photographers and content creators.
- Ensure marketing campaigns are delivered on time, on brand and to a high standard.
- Recommend the most effective channels, content formats and campaign approaches to maximise engagement.
- Drive customer engagement through creative, innovative social media campaigns.
- Monitor campaign performance, analyse insights and optimise activity based on results.
- Stay ahead of social media trends and identify new opportunities to increase brand visibility.
- Ensure all communications are aligned with the company's brand guidelines and tone of voice.
- Work cross functionally with internal stakeholders to translate operational initiatives into successful marketing campaigns.
Campaigns You'll Be Working On
- Summer camps
- Children's entertainment and activities
- Face painting and family events
- Seasonal promotions
- Community activations
- Special events and experiential campaigns
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