Marketing Manager - Russian Speaker
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Key skills for this role
Role Overview
This is a senior marketing leadership role for FirstBit’s UAE and GCC marketing function.
The role owns brand, demand generation, and pipeline contribution for a construction ERP product with a technical B2B sales cycle.
The position carries budget ownership and works directly with senior leadership, much of which communicates in Russian.
Key Skills for This Role
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About the Role
This is a senior marketing leadership role for FirstBit’s UAE and GCC marketing function.
The role owns brand, demand generation, and pipeline contribution for a construction ERP product with a technical B2B sales cycle.
The position carries budget ownership and works directly with senior leadership, much of which communicates in Russian.
Key Responsibilities
- Run day-to-day marketing execution, including content calendars, paid campaigns, and events.
- Set direction for content, digital advertising, and event marketing while delegating execution to content writers and a BDR.
- Own the CRM lead-to-pipeline process, including qualification criteria, sales handoff, and conversion tracking.
- Manage paid search, SEO, LinkedIn, and programmatic advertising for construction industry decision-makers.
- Develop case studies and client testimonials.
- Build brand position, competitive messaging, and thought leadership in the UAE construction industry.
- Set strategy for business breakfasts, webinars, and industry events.
- Report marketing performance and strategy to the Head of Commercial Department.
- Build and scale the marketing team as the business grows.
What We’re Looking For
- At least four years of B2B marketing experience and at least two years managing a small team.
- Proven experience with technically complex products such as software, ERP, SaaS, or fintech is preferred.
- CRM-driven lead pipeline management experience is preferred.
- Hands-on content and campaign management experience is required.
- A strong track record in event-led B2B marketing is required.
- Russian and English language fluency are strongly preferred.
- UAE or GCC market experience is preferred.
- Construction or contracting industry knowledge is a plus.
What We Offer
- Competitive compensation with performance-based incentives.
- Corporate mobile connection.
- Health insurance coverage for the employee and their children.
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