Marketing Manager

Overview

Marketing Manager

Key Responsibilities

• **Strategy Execution & Alignment:**
• Execute corporate marketing strategies at the hospital level, ensuring full compliance with brand guidelines and acting as the key liaison between hospital and corporate teams.
• **Patient Growth & Performance Marketing:**
• Drive patient acquisition and specialty growth through data-driven, conversion-focused initiatives, leveraging market insights and continuously optimizing the patient journey.
• **Digital Marketing & Conversion Optimization:**
• Lead and execute digital campaigns aligned with corporate direction, maximizing performance, supporting digital services adoption, and improving conversion across all channels.
• **Community Activation & Stakeholder Engagement:**
• Deliver community programs and partnerships while collaborating with doctors and internal stakeholders to support specialty growth and ensure alignment on messaging.
• **Patient Experience & Branding:**
• Enhance patient experience and ensure consistent hospital branding across all touchpoints, including physical spaces, communications, and internal initiatives.
• **Agency & Budget Management (ROI Focus):**
• Manage agencies and marketing budgets effectively, ensuring efficient spend, measurable ROI, and transparent performance tracking.
• **Governance & Reporting:**
• Ensure compliance with corporate governance and deliver accurate, timely performance reporting while proactively addressing risks.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in marketing, with strong exposure to performance marketing and lead generation
• Proven track record in driving measurable growth (customer/patient acquisition, conversion rates, revenue impact)
• Hands-on or strong working knowledge of digital marketing channels
• Experience in managing agencies and marketing budgets, with clear focus on ROI and performance tracking
• Healthcare or hospital experience is a strong advantage (experience working with doctors or service-based environments is a plus)
• Arabic and English proficiency