Marketing Manager
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Key skills for this role
Role Overview
The Marketing Manager plans and manages day-to-day marketing activities for Black Swan and its related brands.
The role maintains consistent branding, produces content, generates and tracks leads, coordinates campaigns and events, and reports results to management.
The focus is practical execution, timely delivery, and measurable business support.
Key Skills for This Role
Full Job Posting
Role Purpose
The Marketing Manager plans and manages day-to-day marketing activities for Black Swan and its related brands.
The role maintains consistent branding, produces content, generates and tracks leads, coordinates campaigns and events, and reports results to management.
The focus is practical execution, timely delivery, and measurable business support.
Marketing Planning and Coordination
- Prepare a monthly marketing plan for each brand covering campaigns, content, offers, events, and advertising.
- Maintain a shared marketing calendar with owners, deadlines, and status updates.
- Coordinate work with content creators, designers, videographers, sales teams, branches, and external vendors.
- Follow up on pending work and ensure approved tasks are completed on time.
Content and Brand Management
- Plan and review social posts, reels, artwork, website content, brochures, presentations, and other marketing materials.
- Ensure logos, colors, tone, contact details, and offers are used correctly across brands.
- Check grammar, accuracy, design quality, and compliance before publication.
- Keep approved brand assets and final files organized in a shared folder.
Digital Marketing and Lead Generation
- Manage or coordinate Meta Ads, Google Ads, SEO, website updates, email campaigns, and social media channels.
- Set the target audience, budget, offer, and expected outcome before each paid campaign.
- Track leads by source and review lead quality, response time, and conversion with Sales.
- Stop, correct, or improve campaigns that spend without producing useful results.
Campaigns, Events, and Partnerships
- Plan and execute promotional campaigns, exhibitions, networking events, webinars, and branch activities.
- Prepare artwork, invitations, landing pages, lead forms, and follow-up materials.
- Coordinate approved influencers, partners, or media opportunities.
- Submit a results summary after each major campaign or event.
Team and Vendor Management
- Assign tasks and deadlines to marketing team members and vendors.
- Review work quality, provide practical feedback, and escalate repeated delays or quality issues.
- Collect quotations where required and confirm deliverables match the approved scope.
- Support hiring, onboarding, and basic training of marketing team members when needed.
Budget and Reporting
- Maintain a monthly record of approved marketing spend by brand and channel.
- Submit monthly reports covering completed work, leads, campaign results, costs, achievements, and pending actions.
- Explain major differences between target and actual performance and recommend the next action.
- Use reporting and automation tools when they save time and improve accuracy.
Compensation
- Pay is AED 6,000 to AED 8,000 per month.
Workplace
- Work location is in person.
Requirements
- Ability to prepare monthly marketing plans covering campaigns, content, offers, events, and advertising.
- Ability to coordinate content creators, designers, videographers, sales teams, branches, and external vendors.
- Ability to review content for grammar, accuracy, design quality, branding, and compliance before publication.
- Experience managing or coordinating paid advertising, SEO, website updates, email campaigns, and social media channels.
- Ability to track leads by source and assess lead quality, response time, and conversion with Sales.
- Ability to plan and execute promotional campaigns, exhibitions, networking events, webinars, and branch activities.
- Ability to assign tasks, review work quality, provide feedback, and manage vendors.
- Ability to maintain marketing spend records and produce monthly performance reports.
- Ability to use reporting and automation tools to improve efficiency and accuracy.
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