Google Ads Expert
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Key skills for this role
Role Overview
The role manages, optimizes, and scales paid advertising campaigns across Google Ads.
The focus is lead generation, conversions, return on investment, and cost efficiency.
Key Skills for This Role
Full Job Posting
Role Overview
The role manages, optimizes, and scales paid advertising campaigns across Google Ads.
The focus is lead generation, conversions, return on investment, and cost efficiency.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns based on business objectives.
- Conduct keyword, competitor, search-term, and audience research.
- Create and optimize Search, Display, Performance Max, YouTube, and remarketing campaigns.
- Develop ad copy, targeting strategies, and campaign assets.
- Monitor campaign metrics including CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.
- Manage budgets and optimize keywords, bids, audiences, ads, landing pages, and campaign structures.
- Set up conversion tracking and analyze performance data for weekly and monthly reporting.
- Conduct A/B tests and coordinate with sales and content or creative teams.
- Stay current with Google Ads changes, automation, AI-driven campaigns, and digital advertising trends.
- Follow Google advertising policies and best practices.
Candidate Requirements
- Strong hands-on experience with Google Ads Search, Display, Performance Max, YouTube, and remarketing campaigns.
- Ability to manage campaigns for lead generation, conversions, ROI, and cost efficiency.
- Ability to use conversion tracking, Google Analytics 4, Google Tag Manager, and Google Ads tracking.
- Ability to analyze campaign data, produce actionable reports, and improve lead quality and conversion rates.
Tools and Skills
- Google Ads, keyword research, ad copywriting, campaign analytics, conversion tracking, Google Analytics 4, Google Tag Manager, A/B testing, budget optimization, and remarketing.
Workplace
- The work location is in person.
Compensation
- Pay is AED 4,000 to AED 6,000 per month.
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