Marketing Manager
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Key skills for this role
About the Role
**Purpose of the Role** In accordance with the line manager, the Marketing Manager is responsible for the development of short, medium\- and long\-term marketing business strategies and plans for the franchise/ allocated Rare Disease product(s) and to support their implementation, to achieve revenue and profit targets for the allocated franchise/brand in the respective market/area/region. **Required Competencies, Qualifications and Experience** * Graduate, with at
Key Skills for This Role
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Overview
Purpose of the Role
In accordance with the line manager, the Marketing Manager is responsible for the development of short, medium- and long-term marketing business strategies and plans for the franchise/ allocated Rare Disease product(s) and to support their implementation, to achieve revenue and profit targets for the allocated franchise/brand in the respective market/area/region.
Required Competencies, Qualifications and Experience
- Graduate, with at least with Degree in Life Sciences
- Minimum of two to three years’ experience in a Senior Brand Manager role in an MNC Pharmaceutical/healthcare company
- Previous experience in Rare Disease is essential
- Experience working across the GCC and KSA region
1) Planning, Analysis & Strategic Marketing
- In accordance with the Line Manager, the Marketing Manager shall develop short to long term strategic marketing/operational plans, outlining key activities and marketing programs
- Ensure implementation approved strategies within agreed budgets
- Anticipate changes in the market and adjust plans/strategies to respond to changes/changing customer needs
- Prepare accurate market share/market growth plans for product(s)
- Monitor and take corrective action(s) for major deviations on plans, strategies, budget management and efficient use of resources, in accordance with the Line Manager
- In accordance with the Line Manager, develop strategies to maximize profit drivers by identifying pricing and product mix opportunities and implement tactics to support
- Produce sales forecasts and monitor progress
2) Market Knowledge & Understanding
- Maximize existing KOL relationships to achieve defined goals, and develop integrated KOL plans to achieve operational excellence
- Monitor the product’s perceived functional performance and adjust plans accordingly
- Conduct various market research techniques and data sources for brand/therapeutic area
- Apply market dynamics to develop a tactical plan for the brand/therapeutic area
- Monitor market trends in the respective area/region
- Proactively identify and report on key competitive activities & communicate to internal stakeholders
- Fully conversant in clinical data for brand/product portfolio
- Understand and create pricing strategy/plans for products in the region/markets, based on product profile and market place
3) Operational Marketing
- Selection of the most appropriate marketing mix and promotional resource for product area
- Develop annual operating planning process
- Provides peer leadership of sales training and sales colleagues to achieve key deliverables and anticipates future training needs
- Implements advertisement campaigns and assess effectiveness of campaign
- Creates a brand that builds customer relationships, provides competitive differentiation, influences behaviors and attitudes and attracts customer loyalty
- Monitoring and control of product performance
3) Others
- Expert knowledge of the product/therapy area, customer and market place
- Work with commercial and medical team to ensure appropriate communication, alignment and extensive utilization of resources and expertise
- Encourage collaboration and cross functional input into product strategy and marketing program
- Ensure a full understanding of product strategy and marketing programs key to the success of the product/brand with key internal stakeholders
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