Marketing Manager
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Key skills for this role
About the Role
Dreamer Reva information technology seeks a Marketing Manager for an online automotive platform focused on lead generation. The role involves building demand-generation strategies, managing digital advertising, overseeing SEO and content, CRM automation, and team leadership.
Key Skills for This Role
Responsibilities
- Build and execute demand generation strategies to acquire qualified leads
- Plan and run ROI driven campaigns on Google Search & Display, Meta, TikTok, Snapchat
- Oversee SEO strategy for vehicle listings, blog content, service pages, and comparison tools
- Build automated lead nurturing flows via email, SMS, WhatsApp, in app notifications
- Develop partnerships with car dealers, service centers, finance & insurance partners
- Manage brand presence across social channels and convert content into lead magnets
- Build dashboards to monitor traffic sources, lead attribution, user behavior
- Work with product team to improve lead form UX, on site conversion tactics
- Develop compelling ad creatives, video content, and banners tailored to automotive users
- Manage internal and external teams (agencies, freelancers)
Requirements
- Automotive: 2 years (Required)
Full Job Posting
Marketing Manager – Online Automotive Platform (Lead Generation Focus)
- 1. Performance & Lead Generation
- 2. Digital Advertising Management
- 3. Content & SEO Growth
- 4. CRM & Marketing Automation
- 5. Marketplace & Partner Growth
- 6. Brand & Social Media
- 7. Data, Analytics & Reporting
- 8. Product & UX Collaboration
- 9. Creative Strategy
- 10. Team Leadership
Detailed Responsibilities
- Build and execute demand generation strategies to acquire qualified leads (buyers, sellers, service subscribers).
- Set and optimize lead funnels, from awareness → engagement → conversion → retargeting.
- Define and track KPIs: CPL, CPA, ROAS, conversion rate, funnel drop off, lead quality.
- Manage A/B tests to improve landing pages, forms, and acquisition ads.
- Plan and run ROI driven campaigns on Google Search & Display, Meta, TikTok, Snapchat, Automotive marketplaces partnerships.
- Optimize budgets, audience targeting, bidding strategies, and creative performance.
- Oversee SEO strategy for vehicle listings, blog content, service pages, and comparison tools.
- Ensure high intent content creation (e.g., “Best SUVs under AED 50K”, “Car inspection cost UAE”, “How to sell your car fast”).
- Improve organic lead flow via on page SEO, technical SEO, backlink building.
- Build automated lead nurturing flows: email, SMS, WhatsApp, in app notifications.
- Improve lead conversion via personalized car recommendations, automated reminders.
- Manage CRM segmentation for buyer vs seller funnels.
Job Details
- Job Type: Full time
- Pay: AED6,000.00 AED8,000.00 per month
- Experience: Automotive: 2 years (Required)
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