Marketing Manager - Calgary
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Key skills for this role
About the Role
Norton Rose Fulbright is seeking a Marketing Manager for its Calgary office, requiring 4 days per week in office. The role involves developing and executing marketing strategies, sponsorships, and events to support growth in Calgary and Vancouver.
Key Skills for This Role
Responsibilities
- Understand regional plans and identify targeted marketing strategies that support business objectives
- Lead and develop creative marketing campaigns and programs to extend market reach and enhance brand exposure
- Create and maintain a program to build relationships with key clients and amplify profile of select lawyers
- Enable communications and connectivity of marketing programs and relationship development
- Analyze competitive landscape and keep current on trends
- Pro actively identify sponsorship, donation and industry led associations opportunities
- Oversee content creation including messaging, advertisements and brand inclusions
- Proactively recommend regional firm led events, client hosting opportunities and ticketing
- Define goals and objectives for events and oversee content creation
Requirements
- Minimum 10 12 years of experience in B2B marketing, communications and/or business development, preferably in professional services
- Ability to manage multiple, disparate projects through to completion
- Active listener to hear and understand opportunities and challenges
- Advanced knowledge and mastery of various marketing tools and processes
- Quick problem solver
- Strong writing skills
- Experience with high level collaboration with one or more work teams on a regional, national and sometimes global level
Full Job Posting
Overview
- Working closely with the Market Programs Senior Manager, this dynamic position requires developing and delivering on marketing tactics and initiatives aligned with growth priorities and the regional plans, servicing our Calgary and Vancouver offices.
- It combines both strategic marketing development and rigor in market execution as they will work directly with office managing partners to grow the brand, build relationships with key influencers and increase revenue.
Market strategy
- Understand regional plans and identify targeted marketing strategies that support and advance the business objectives
- Lead and develop creative marketing campaigns and programs that extend our market reach and enhance brand exposure; determine the methods, processes and steps to achieve results
- Create and maintain a program to build our relationship with key clients, and amplify the profile of select lawyers and matters to demonstrate the depth of our talent across key markets
- Enable communications and connectivity of marketing programs and relationship development
- Responsible for understanding and analyzing the competitive landscape working with leadership to help ensure we have a competitive offering
- Keep current on trends, changes, and best practices as well as new and upcoming platforms
- Oversee market program related internal communications
Sponsorship
- Pro actively identify sponsorship, donation and industry led associations opportunities
- Assess, research and provide recommendations showcasing overall cost and outcomes
- Oversee content creation including messaging, advertisements and brand inclusions
- Leverage sponsorship, track and report on outcome
Events and client hosting
- Proactively recommend regional firm led events, client hosting opportunities and ticketing
- Define goals and objectives in all aspects of the event
- Identify speakers and topics
- Oversee content creation including invitation and speeches
- Oversee the targeting and creation of key client lists
What You Bring To The Role
- A minimum of 10 12 years of experience in business to business marketing, communications and/or business development, preferably in the professional services industry
- Ability to manage multiple, disparate projects through to completion, interacting with a wide range of stakeholders
- Active listener to hear and understand opportunities and challenges
- Advanced knowledge and a mastery of various marketing tools and processes
- Quick problem solver
- Strong writing skills
- Experience with high level collaboration with one or more work teams on a regional, national and sometimes global level
Why Join Our Team
- Retirement savings plan with employer contribution
- Benefit premiums paid by the firm
- Telemedicine services
- Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
- Training and development programs based on your interests and needs
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