Marketing Manager - Demand Generation
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Key skills for this role
About the Role
Norton Rose Fulbright seeks a seasoned Marketing Manager to lead demand generation strategies across practice areas. You will design campaigns, manage budgets, and partner with leadership to drive growth.
Key Skills for This Role
Responsibilities
- Design demand generation initiatives informed by client insights and sector trends
- Lead campaigns across events, sponsorships, digital marketing, email, and social amplification
- Enable partner engagement and adoption of demand programs
- Partner with relationship partners on priority clients and target accounts
- Assess, prioritize, allocate budget, and plan financial resources
- Support national, sector and practice chairs in executing strategic plans
- Assist with directories, rankings, awards submissions, and matter collections
- Track and evaluate competitive landscape
- Oversee analysis and delivery of sponsorship requests
- Translate performance of demand generation campaigns to leadership
- Project manage timelines to meet deadlines
Requirements
- Relevant degree in business, marketing, communications, or related field
- Minimum 8 10 years of B2B marketing experience in professional services
- Experience with marketing techniques including sponsorships, digital marketing, social media
- Strong project management skills
- Bilingual in English and French is a plus
Full Job Posting
Overview
- This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives.
You Will Be Focusing On
- Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.
- Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.
- Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight driven recommendations.
- Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross selling, upselling, and client expansion.
- Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.
- Support national, sector and practice chairs in executing their strategic plans
- Assist with the preparation of directories, rankings, awards submissions, and matter collections.
- Track and evaluate the competitive landscape to ensure our offerings remain strong.
- Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes
- Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives
- Project manage timelines to meet specified deadlines
What You Bring To The Role
- Relevant degree in business, marketing, communications, or related field
- A minimum of 8 10 years of experience in business to business marketing in the professional services industry
- A passion for demand marketing and willingness to get hands on building solutions
- Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification
- Experience framing and collaboratively solving complex problems through creative problem solving
- Experience participating in substantial projects with large teams
- Active listener to hear and understand multiple projects simultaneously in a fast paced, rapidly changing environment
- Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain
- Strong project management skills
- Bilingual in English and French is a plus but not required.
Why Join Our Team
- Retirement savings plan with employer contribution
- Benefit premiums paid by the firm
- Telemedicine services
- Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
- Training and development programs based on your interests and needs
Salary
- Toronto: CAD 111,600 CAD 137,800
- Vancouver: CAD 109,000 CAD 134,600
Workplace
- 4 days per week in office please note that this position can be filled in our Montreal, Toronto or Vancouver office
About Norton Rose Fulbright
- As part of a global legal practice, Norton Rose Fulbright Canada embrace a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness.
Application Notes
- If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application.
- Applicants who receive an employment offer may be required to provide proof of vaccinations.
- Please note that this job posting is being advertised to fill an existing vacancy.
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