Marketing Manager

Performance Marketing and Attribution

• Brief and work with the group performance marketing function on paid spend for ticketed activations, subject to the 10x tracked-revenue ROAS floor.
• Ensure campaigns use tracked booking links or codes so paid and organic bookings are measured from actual reservations.
• Reconcile platform-reported results against unique SevenRooms reservations weekly.
• Report new versus repeat guest mix and cost per acquired booking by activation.
• Manage email, CRM, and loyalty communications while excluding existing guest lists from paid acquisition audiences.

Content and Partnerships

• Own content calendars for both brands around activations, launches, and seasonal moments.
• Run influencer and KOL programs measured through tracked bookings or code redemptions.
• Oversee organic social and community management standards across venues.
• Build partnerships with hotels, ticketing and experience platforms, corporates, communities, and complementary brands.
• Negotiate barter and cross-promotion deals that reduce paid acquisition cost.

Reporting and Team

• Produce weekly trading-linked marketing reports covering activation revenue, tracked ROAS, paid versus organic bookings, guest mix, and brand budget spend.
• Manage the Marketing Coordinator and external agencies, photographers, and suppliers within budget.
• Work daily with venue General Managers and the Commercial Manager to address weak days, dayparts, and venues.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Five to seven years of marketing experience, including at least three years marketing licensed F&B, bar, or entertainment venues in the UAE.
• Candidates without licensed venue experience will not be considered.
• Proven success filling ticketed events, brunches, or activations with measurable revenue results.
• Experience running compliant paid campaigns for alcohol-licensed venues and handling platform policy restrictions.
• Working knowledge of SevenRooms or an equivalent reservation platform, booking-link attribution, and tracked-revenue ROAS measurement.
• Experience with franchised or licensed brand guidelines and approval processes.
• Strong budget-management skills and the ability to explain campaign spend through tracked revenue.

Key Skills and Competencies

• Commercially minded, numbers-first approach with comfort being measured on revenue.
• Strong project management across multiple venues and simultaneous activations.
• Creative judgment suitable for premium, irreverent brands.
• Clear communication across Operations, Finance, franchisors, and agencies.

Key Performance Indicators