Marketing Manager
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About the Role
Job Title: Marketing Manager Location: UAE (Abu Dhabi) Company: Yas Perfumes Job Summary We are seeking an experienced and results-driven Marketing Manager to lead and oversee all marketing activities for Yas Perfumes across our retail outlets, e-commerce platform, and digital channels.
Key Skills for This Role
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Job Summary
We are seeking an experienced and results-driven Marketing Manager to lead and oversee all marketing activities for Yas Perfumes across our retail outlets, e-commerce platform, and digital channels.
The role will focus on brand growth, customer acquisition, and sales performance while coordinating with external marketing agencies(if any).
1. Marketing Strategy & Planning
- Develop and execute comprehensive marketing strategies aligned with business goals
- Plan campaigns for retail stores (Dubai & Abu Dhabi) and e-commerce (Shopify)
- Manage seasonal promotions, product launches, and brand campaigns
2. Digital Marketing Oversight
- Oversee all digital marketing activities including:
- Social media (Instagram, Facebook, etc.)
- Paid advertising campaigns handled by outsourced agencies
- Website performance (Shopify)
- Monitor agency performance and ensure ROI on ad spend
- Optimize online customer journey and conversion rates
3. Retail Marketing & Branding
- Coordinate in-store promotions, displays, and branding across all outlets
- Ensure consistent brand image across all locations
- Support footfall generation and in-store sales initiatives
4. Content & Social Media
- Guide content strategy (visuals, reels, campaigns)
- Approve and manage content created by internal/external teams
- Maintain brand tone and identity
5. Data Analysis & Reporting
- Track KPIs (sales, traffic, conversions, ROI, customer engagement)
- Prepare weekly/monthly marketing performance reports
6. Budget Management
- Plan and manage marketing budgets efficiently
- Allocate spend across digital, retail, and promotional activities
7. Agency Management & External Coordination
· Act as the primary point of contact for all external agencies and third-party vendors (digital marketing, social media, paid ads, influencers, photography, and media production)
· Manage day-to-day communication, ensuring clear briefs, timelines, and deliverables are aligned with business objectives
· Review, approve, and provide feedback on campaigns, creatives, and content produced by agencies
· Monitor agency performance against KPIs and ensure accountability on agreed deliverables and ROI
· Coordinate with internal teams to ensure seamless execution of campaigns across all channels
· Identify opportunities to optimize agency output, improve efficiency, and reduce costs
· Ensure brand consistency and quality across all externally produced content and campaigns
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 4–7 years of experience in marketing (retail or beauty industry preferred)
- Strong experience with digital marketing and e-commerce (Shopify is a plus)
- Experience managing external agencies
- Knowledge of UAE market trends
- Strong analytical and communication skills
- English speaker
• Data Analysis & Reporting
- Creativity and attention to detail
Preferred
- Experience in perfumes, cosmetics, or luxury retail
- Arabic speaker
- Female
- Familiarity with Meta Ads, Google Ads, and influencer marketing
Kpis And Performance Metrics
- Sales growth (online & retail)
- ROI on marketing campaigns
- Website conversion rate
- Customer acquisition & retention
- Social media engagement
- Ability to commute/relocate:
- Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)
Experience
- markerting: 5 years (Required)
Language
- english (Required)
License And Certification
- driving license (Required)
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