Marketing Manager
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Key skills for this role
Role Overview
YOOCHA MATCHA supplies matcha to more than 1,500 cafes and specialty coffee shops across the GCC.
The Marketing Manager will lead the marketing department, develop the annual strategy, and drive measurable brand and business growth.
Key Skills for This Role
Full Job Posting
Role Overview
YOOCHA MATCHA supplies matcha to more than 1,500 cafes and specialty coffee shops across the GCC.
The Marketing Manager will lead the marketing department, develop the annual strategy, and drive measurable brand and business growth.
Key Responsibilities
- Develop and lead the annual B2C and B2B marketing strategy aligned with company growth objectives.
- Lead and manage the marketing team by setting goals, priorities, KPIs, and deadlines.
- Oversee campaigns, product launches, events, partnerships, influencer activities, CRM, and digital marketing.
- Drive brand awareness, customer acquisition, retention, and revenue growth.
- Monitor marketing performance and budgets, analyze results, and improve campaigns and resource allocation.
- Work with Sales and Management to align marketing activities with business goals and generate opportunities.
- Improve marketing processes, test new ideas, and support growth across the GCC.
Key Requirements
- 5–7+ years of marketing experience, including at least 2–3 years in a managerial or leadership position.
- Proven experience managing and developing a marketing team.
- Strong strategic thinking and ability to create an annual marketing plan from business objectives.
- Proven record of delivering measurable business results through marketing.
- Experience in FMCG, F&B, hospitality, retail, or consumer brands is highly preferred.
- Strong B2C and B2B marketing knowledge.
- Experience across social media, paid advertising, CRM or email, influencers, partnerships, events, and digital marketing.
- Strong analytical skills with marketing KPIs, budgets, reports, and performance data.
- Experience with Klaviyo, Meta Ads, Google Analytics, Canva, Miro, or similar platforms.
- Excellent leadership, communication, organizational, and project management skills.
- Fluent written and verbal English.
- UAE marketing experience is strongly preferred.
Work Arrangement
- Full-time position based in Dubai Silicon Oasis.
- Candidates must be based in the UAE. Immediate joiners will be prioritized.
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