Marketing Lead

Role Overview

Strategy and Content

• Plan and implement marketing campaigns and content strategies based on internet culture and trends.
• Identify and recruit UGC creators, influencers, and commentators aligned with target audiences.
• Critique messaging about Big Tech while keeping communications legally safe with help from legal counsel.

Social Media and Community

• Manage the brand presence across all social media platforms.
• Respond to and engage with customers on social media and community channels.
• Coordinate freelance clippers, designers, and other contributors to keep content production moving.
• Edit a short video or design a graphic in Canva when hands-on support is needed.

Growth, Partnerships, and PR

• Reach out to potential partners and influencers who align with Thaura’s mission.
• Build journalist and podcaster relationships to secure earned-media coverage.
• Plan Thaura’s presence at key summits and gatherings, including MozFest and WebSummit.
• Create connections and capture content opportunities at events and in communities.

Performance Tracking

• Track downloads, daily active users, UGC volume, engagement rates, and follower growth.
• Monitor comments and direct messages daily and adjust tone and strategy based on sentiment.
• Use performance data and community feedback to test, iterate, and scale effective formats.

Candidate Requirements

• Candidates should be deeply familiar with social media, meme culture, viral mechanics, and emerging trends.
• The role requires a growth-focused approach to testing pitches and formats and scaling successful approaches.
• Candidates should be comfortable with analytics tools, automation software, and modern marketing stacks.
• Strong written communication, relationship-building ability, analytical thinking, empathy, adaptability, and collaboration are required.
• Marketing or social media management experience is preferred.
• AI or SaaS experience is advantageous, while influencer marketing, creator relations, and earned media or PR experience are highly valued.
• Native or fluent English is required; Arabic is a bonus.

Benefits

• The role supports the creation of ethical technology infrastructure.
• The team is small, agile, purpose-driven, and works closely with the founders.
• The position offers remote flexibility and the ability to work from anywhere.

Application

• Applicants should submit a resume and a brief note explaining their motivation and identifying three suitable creators from different audience segments.