Marketing Executive - Software Solutions
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Key skills for this role
About the Role
Capita Technologies is currently seeking a proactive and innovative Marketing Executive to drive the marketing efforts for our cutting-edge software solutions within the Saudi A.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize multi channel B2B marketing campaigns to generate qualified leads
- Generate and manage leads from initiation to completion, ensuring adherence to budgets and quality standards
- Work closely with the tech team to align marketing efforts with technical objectives and track lead quality
- Develop and execute go to market strategies for new software products and features
- Conduct market research to understand customer pain points and monitor competitive offerings
- Utilize Google Analytics and CRM systems to monitor campaign performance and provide actionable insights
- Plan and coordinate promotional activities, webinars, and industry events
- Collaborate with sales, product development, designers, and external agencies
- Ensure all product messaging and promotional materials are localized for the Riyadh and GCC audience
Requirements
- Experience in B2B marketing for software solutions
- Proven ability to generate and manage leads
- Strong understanding of go to market strategies
- Proficiency in market research and competitive analysis
- Experience with Google Analytics and CRM systems
- Ability to localize content for Arabic and English markets
- Excellent communication and collaboration skills
Full Job Posting
Job Overview
- Capita Technologies is seeking a proactive and innovative Marketing Executive to drive marketing efforts for cutting edge software solutions in the Saudi Arabian market.
- Role requires a blend of creativity and technical understanding to craft compelling narratives, engage target audience, generate leads, and enhance market position in Riyadh.
Responsibilities
- B2B Marketing: Plan, execute, and optimize multi channel marketing modes to generate qualified leads and pipeline for software solutions.
- Lead Generation: Generate and manage leads from initiation to completion, including scoping, planning, execution, and closure, while ensuring adherence to budgets and quality standards.
- Lead Nurturing & Sales Alignment: Work closely with the tech team to ensure marketing efforts align with technical objectives, track lead quality, and manage handoff of MQLs to technical pipeline.
- Go to Market (GTM) Strategy: Develop and execute launch strategies for new software products and features, ensuring clear positioning and messaging in English and Arabic markets.
- Market Research: Conduct thorough market research to understand customer pain points, monitor competitive software offerings, and identify emerging industry trends in KSA.
- Analytics & Reporting: Utilize tools like Google Analytics and CRM systems to monitor campaign performance, track KPIs, analyze data, and provide actionable insights.
- Promotional Activities: Plan and coordinate promotional activities, webinars, and industry events to enhance brand visibility and generate leads.
- Collaboration: Work closely with sales, product development, designers, and external agencies to ensure cohesive marketing efforts.
- Localization: Ensure all product messaging and promotional materials are accurately translated, culturally sensitive, and relevant to local Riyadh and GCC audience.
Requirements
- Experience in B2B marketing for software solutions
- Proven ability to generate and manage leads
- Strong understanding of go to market strategies
- Proficiency in market research and competitive analysis
- Experience with Google Analytics and CRM systems
- Ability to localize content for Arabic and English markets
- Excellent communication and collaboration skills
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