Marketing Executive - Software Solutions
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Key skills for this role
About the Role
Drive marketing efforts for software solutions through B2B marketing, lead generation, market research, and collaboration with sales and tech teams.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize multi channel marketing campaigns to generate qualified leads for software solutions
- Generate and manage leads from initiation to completion, ensuring adherence to budgets and quality standards
- Work closely with the tech team to align marketing efforts with technical objectives and track lead quality
- Develop and execute go to market strategies for new software products and features
- Conduct market research to understand customer pain points, monitor competitors, and identify trends
- Utilize Google Analytics and CRM systems to monitor campaign performance and provide actionable insights
- Plan and coordinate promotional activities, webinars, and industry events to enhance brand visibility
- Collaborate with sales, product development, designers, and external agencies for cohesive marketing efforts
- Ensure product messaging and promotional materials are localized and culturally relevant for the Riyadh and GCC audience
Requirements
- Experience in B2B marketing for software solutions
- Proven ability to generate and manage leads
- Experience with go to market strategy development
- Strong market research skills
- Proficiency in Google Analytics and CRM systems
- Excellent communication skills in English and Arabic
- Ability to work collaboratively with sales and product teams
Full Job Posting
Marketing Executive Software Solutions
- Capita Technologies is currently seeking a proactive and innovative Marketing Executive to drive the marketing efforts for our cutting edge software solutions within the Saudi Arabian market.
- This role requires a blend of creativity and technical understanding to craft compelling narratives around our software products, engage the target audience, generate high quality leads, and enhance our market position in Riyadh.
Key Responsibilities
- B2B Marketing: Plan, execute, and optimize multi channel marketing modes to generate qualified leads and pipeline for our Software solutions.
- Lead Generation: Generate and manage Leads from initiation to completion, including scoping, planning, execution, and closure, while ensuring adherence to budgets, and quality standards.
- Lead Nurturing & Sales Alignment: Work closely with the tech team to ensure marketing efforts align with technical objectives, track lead quality, and manage the handoff of Marketing Qualified Leads (MQLs) to the technical pipeline.
- Go to Market (GTM) Strategy: Develop and execute launch strategies for new software products and features, ensuring clear positioning and messaging in both English and Arabic markets.
- Market Research: Conduct thorough market research to understand customer pain points, monitor competitive software offerings, and identify emerging industry trends in the KSA tech landscape.
- Analytics & Reporting: Utilize tools like Google Analytics and CRM systems to monitor campaign performance, track key performance indicators (KPIs), analyze data, and provide actionable insights and reports to management.
- Promotional Activities: Plan and coordinate promotional activities, webinars, and industry events to enhance brand visibility and generate leads.
- Collaboration: Work closely with the sales team, product development team, designers, and external agencies to ensure cohesive marketing efforts that align with business goals.
- Localization: Ensure all product messaging and promotional materials are accurately translated, culturally sensitive, and relevant to the local Riyadh and GCC audience.
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