Marketing Executive
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Key skills for this role
About the Role
Crowne Plaza Hotel is seeking a Marketing Executive to support marketing and communication efforts, including promotional campaigns, digital content, and branding initiatives. The role requires 2-3 years of marketing experience, preferably in hospitality, and fluency in Arabic and English.
Key Skills for This Role
Responsibilities
- Support the implementation of the hotel’s marketing plan and promotional calendar
- Assist in creating, editing, and proofreading Arabic and English marketing content (press releases, flyers, social media posts, newsletters)
- Coordinate marketing initiatives for rooms, F&B, events, and special campaigns
- Maintain brand consistency across all materials following IHG visual and tone guidelines
- Coordinate internal photo/video shoots and maintain the hotel’s image and creative asset library
- Manage daily social media content across approved platforms (Instagram, Facebook, LinkedIn, etc.)
- Support paid campaign management in collaboration with IHG Digital Marketing Team
- Track and analyze digital performance, engagement, and campaign ROI through reports
- Ensure hotel website content is accurate and updated
- Assist in coordinating media visits, influencer collaborations, and content partnerships
- Support the preparation of media kits, coverage reports, and press materials
- Maintain and update media contact databases
Requirements
- Bachelor's degree or diploma in Marketing, Communications, or a related field
- Minimum 2–3 years of experience in marketing or communications, preferably within the hospitality industry
- Excellent communication and writing skills in English and Arabic
- Strong attention to detail and creativity in content development
- Proficiency in Microsoft Office and familiarity with social media management tools
- Basic understanding of digital analytics (Meta Insights, Google Analytics, etc.)
- Ability to multitask and work effectively under deadlines
Full Job Posting
Job Overview
- The Marketing Executive supports the hotel’s marketing and communication efforts through the development, coordination, and execution of promotional campaigns, digital content, and branding initiatives.
- The role ensures that all marketing activities are aligned with Crowne Plaza and IHG standards to drive awareness, engagement, and revenue growth.
Essential Duties and Responsibilities
- Support the implementation of the hotel’s marketing plan and promotional calendar.
- Assist in creating, editing, and proofreading Arabic and English marketing content (press releases, flyers, social media posts, newsletters).
- Coordinate marketing initiatives for rooms, F&B, events, and special campaigns.
- Maintain brand consistency across all materials following IHG visual and tone guidelines.
- Coordinate internal photo/video shoots and maintain the hotel’s image and creative asset library.
- Manage daily social media content across approved platforms (Instagram, Facebook, LinkedIn, etc.).
- Support paid campaign management in collaboration with IHG Digital Marketing Team.
- Track and analyze digital performance, engagement, and campaign ROI through reports.
- Ensure hotel website content is accurate and updated.
- Assist in coordinating media visits, influencer collaborations, and content partnerships.
- Support the preparation of media kits, coverage reports, and press materials.
- Maintain and update media contact databases.
Required Qualifications
- Bachelor’s degree or diploma in Marketing, Communications, or a related field.
- Minimum 2–3 years of experience in marketing or communications, preferably within the hospitality industry.
- Excellent communication and writing skills in English and Arabic.
- Strong attention to detail and creativity in content development.
- Proficiency in Microsoft Office and familiarity with social media management tools.
- Basic understanding of digital analytics (Meta Insights, Google Analytics, etc.).
- Ability to multitask and work effectively under deadlines.
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