Marketing Executive – Medical Center
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Key skills for this role
About the Role
Nour Al-Ola Medical Center seeks a Marketing Executive to drive patient acquisition and brand presence across digital and community channels. Requires 3+ years of UAE healthcare marketing experience and expertise in Google Ads, Meta Ads, and SEO.
Key Skills for This Role
Responsibilities
- Develop and execute marketing strategies to increase patient flow across all departments
- Plan, manage, and optimize Google Ads, Meta (Facebook & Instagram), TikTok, and other digital marketing campaigns
- Generate qualified leads and convert inquiries into booked appointments
- Create and manage engaging social media content, including videos, reels, patient testimonials, educational content, and promotional campaigns
- Develop and implement monthly marketing calendars and promotional activities
- Coordinate community outreach programs, corporate partnerships, schools, gyms, wellness centers, and local events to increase patient referrals
- Monitor and improve the center's online reputation through Google Reviews and social media engagement
- Analyze marketing performance and provide monthly reports on leads, bookings, patient acquisition cost, and ROI
- Collaborate with medical professionals and reception teams to improve patient conversion and retention
- Ensure all marketing activities comply with DHA regulations and UAE healthcare advertising guidelines
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field
- Minimum 3 years of UAE experience in healthcare, medical center, dental clinic, dermatology clinic, or wellness marketing
- Proven track record of increasing patient bookings and growing healthcare brands
- Strong expertise in Google Ads, Meta Ads, SEO, social media marketing, lead generation, and CRM systems
- Experience creating healthcare related content and managing social media campaigns
- Excellent communication and interpersonal skills
- Arabic language skills are an advantage
- Experience in healthcare regulations and medical advertising guidelines is preferred
Full Job Posting
About Us
- We are a growing multidisciplinary medical center offering Dental, Dermatology, Hijama (Cupping Therapy), and General Healthcare Services.
- We are seeking an experienced and results oriented Marketing Executive who can drive patient acquisition, increase appointment bookings, and strengthen our brand presence across digital and community channels.
Key Responsibilities
- Develop and execute marketing strategies to increase patient flow across all departments, including Dental, Dermatology, Hijama, and General Practice.
- Plan, manage, and optimize Google Ads, Meta (Facebook & Instagram), TikTok, and other digital marketing campaigns.
- Generate qualified leads and convert inquiries into booked appointments.
- Create and manage engaging social media content, including videos, reels, patient testimonials, educational content, and promotional campaigns.
- Develop and implement monthly marketing calendars and promotional activities.
- Coordinate community outreach programs, corporate partnerships, schools, gyms, wellness centers, and local events to increase patient referrals.
- Monitor and improve the center's online reputation through Google Reviews and social media engagement.
- Analyze marketing performance and provide monthly reports on leads, bookings, patient acquisition cost, and return on investment (ROI).
- Collaborate with medical professionals and reception teams to improve patient conversion and retention.
- Ensure all marketing activities comply with DHA regulations and UAE healthcare advertising guidelines.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of UAE experience in healthcare, medical center, dental clinic, dermatology clinic, or wellness marketing.
- Proven track record of increasing patient bookings and growing healthcare brands.
- Strong expertise in Google Ads, Meta Ads, SEO, social media marketing, lead generation, and CRM systems.
- Experience creating healthcare related content and managing social media campaigns.
- Excellent communication and interpersonal skills.
- Arabic language skills are an advantage.
- Experience in healthcare regulations and medical advertising guidelines is preferred.
Key Performance Indicators (KPIs)
- Increase monthly patient appointments and walk ins.
- Increase new patient acquisition across all specialties.
- Improve inquiry to booking conversion rates.
- Generate qualified leads within agreed monthly targets.
- Improve patient retention and referral rates.
- Increase social media engagement and online visibility.
Benefits
- Competitive salary based on experience.
- Performance based incentives and bonuses.
- Professional growth and development opportunities.
- Dynamic and supportive healthcare environment.
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