Marketing Executive / Marketing Coordinator
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Key skills for this role
About the Role
We are seeking a creative, organised, and results-driven Marketing Executive to manage marketing strategies, increase brand visibility, generate leads, and strengthen B2B and B2C client engagement in a fast-paced production environment.
Key Skills for This Role
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Overview
We are seeking a creative, organised, and results-driven Marketing Executive to manage marketing strategies, increase brand visibility, generate leads, and strengthen B2B and B2C client engagement in a fast-paced production environment.
The ideal candidate should have experience in digital marketing, SEO, online/offline lead generation, and social media management, with the ability to work closely with clients and internal teams.
Requirements
- Proven experience in marketing, digital marketing, or a related field
- Experience in the production, media, or events industry is an advantage
- Strong understanding of SEO, digital marketing, and lead generation
- Experience handling Google leads, online inquiries, social media platforms, and offline lead generation through networking events, exhibitions, trade shows, cold calls, referrals, printed materials, and in-person meetings
- Excellent communication, presentation, and organisational skills
- Ability to work independently and manage multiple tasks in a fast-paced environment
- Proficiency in Microsoft Office and basic marketing tools
Marketing Strategy & Campaign Management
- Develop and implement marketing strategies and campaigns to increase brand awareness, market presence, and business growth across B2B and B2C audiences. Monitor campaign performance, identify new opportunities, and recommend improvements for better results.
Digital Marketing & Online Presence
- Manage company social media platforms, digital channels, and website SEO to improve online visibility and engagement
- Create and publish marketing content aligned with brand goals and campaign strategies
- Generate and manage online leads, monitor inquiries, and track lead conversions
Client Coordination & Business Development Support
- Coordinate with clients to understand marketing objectives, campaign requirements, and project updates
- Support offline lead generation through networking events, exhibitions, trade shows, cold calls, referrals, printed materials, and in-person meetings
- Build and maintain strong relationships with clients and partners while supporting business development initiatives
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