Marketing Executive - Healthcare

Company Description

Key Responsibilities

• Develop and execute digital marketing campaigns to increase brand awareness, engagement, and qualified leads.
• Manage and optimize Google Ads and Meta Ads campaigns for ROI and continuous performance improvement.
• Manage website content and pages, improve user experience, and optimize the website for lead generation.
• Implement SEO strategies to improve search visibility, traffic, and organic leads.
• Create social media content for Instagram, TikTok, Facebook, and other relevant platforms.
• Design posts, stories, reels, and promotional materials using Canva or similar tools.
• Monitor performance, analytics, and KPIs and provide improvement recommendations.
• Identify UAE digital market trends and opportunities to improve reach and lead generation.
• Coordinate with agencies, freelancers, and service providers on campaigns and content.
• Capture photo and video content in healthcare environments while maintaining a professional image.
• Test and improve campaigns, content, website performance, and lead-generation strategies.

Key Requirements

• 2–3 years of experience in digital marketing, social media marketing, performance marketing, content creation, or a similar role.
• Previous UAE market experience is mandatory.
• Strong hands-on Google Ads experience is mandatory.
• Strong practical experience with Meta Ads, including targeting, retargeting, budgeting, optimization, and analysis.
• Experience planning and optimizing campaigns across multiple platforms using objectives and KPIs.
• Strong lead-generation knowledge and ability to generate qualified leads.
• Experience managing and updating websites for user experience and lead generation.
• Good knowledge of SEO, including keyword research, on-page SEO, and content optimization.
• Ability to create professional social media content using Canva or similar tools.
• Comfort creating photos, videos, reels, and other content in healthcare or clinic environments.
• Strong digital marketing analytics and performance measurement skills.
• Healthcare or wellness experience is advantageous but not mandatory.

Additional Qualifications

• Strong understanding of Instagram, TikTok, Facebook, Meta, Google, and other digital platforms.
• Ability to coordinate with external agencies, freelancers, designers, and service providers.
• Strong communication, coordination, organization, and time-management skills.
• Creative, proactive, results-driven, hands-on, and able to take initiative.
• A strong portfolio or proven successful campaign and lead-generation track record is highly preferred.

Compensation

• Pay is AED 5,000–AED 9,000 per month.

Workplace

• Work location is in person.