Marketing Executive
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Key skills for this role
About the Role
Sharkhood Tech is looking for a Marketing Executive to plan and execute marketing campaigns for AI and analytics solutions. Responsibilities include managing social media, coordinating with agencies, analyzing campaign performance, and supporting lead generation.
Key Skills for This Role
Responsibilities
- Develop and execute marketing campaigns across digital and offline channels
- Manage and optimize social media platforms, including content planning and community engagement
- Coordinate with designers, content creators, and external agencies to produce marketing materials
- Monitor and analyze campaign performance, providing regular reports and recommendations
- Conduct market research and competitor analysis to identify trends and opportunities
- Assist in planning and executing promotional activities, events, and product launches
- Manage paid advertising campaigns on platforms such as Google, Meta, LinkedIn, and TikTok
- Support lead generation initiatives and customer acquisition strategies
- Maintain and update marketing databases, CRM systems, and customer communication channels
- Collaborate closely with sales, product, and management teams to align marketing efforts with business objectives
- Build and maintain relationships with influencers, media partners, and strategic partners
- Track and report on key performance indicators (KPIs)
Requirements
- Experience in developing and executing marketing campaigns across digital and offline channels
- Ability to manage and optimize social media platforms
- Experience coordinating with designers, content creators, and external agencies
- Ability to monitor and analyze campaign performance
- Experience with paid advertising on Google, Meta, LinkedIn, and TikTok
- Knowledge of market research and competitor analysis
- Experience with CRM systems and lead generation
Full Job Posting
Overview
- Sharkhood Tech is looking for a proactive Marketing Executive to support the planning and execution of marketing campaigns that promote our AI and analytics solutions.
Responsibilities
- Develop and execute marketing campaigns across digital and offline channels.
- Manage and optimize social media platforms, including content planning and community engagement.
- Coordinate with designers, content creators, and external agencies to produce marketing materials.
- Monitor and analyze campaign performance, providing regular reports and recommendations.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Assist in planning and executing promotional activities, events, and product launches.
- Manage paid advertising campaigns on platforms such as Google, Meta, LinkedIn, and TikTok.
- Support lead generation initiatives and customer acquisition strategies.
- Maintain and update marketing databases, CRM systems, and customer communication channels.
- Collaborate closely with sales, product, and management teams to align marketing efforts with business objectives.
- Build and maintain relationships with influencers, media partners, and strategic partners.
- Track and report on key performance indicators (KPIs), including customer acquisition cost, conversion rates, engagement metrics, and return on marketing investment.
Requirements
- Ensure brand consistency across all marketing channels and customer touchpoints.
- Stay up to date with industry trends, emerging technologies, and best marketing practices.
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