Marketing Executive
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Key skills for this role
About the Role
BLACK WERK CAR CARE seeks a Marketing Executive to promote garage services, increase customer bookings, and build brand awareness through digital and traditional marketing. The role involves managing social media, online ads, and building client relationships.
Key Skills for This Role
Responsibilities
- Develop and implement marketing campaigns to promote vehicle repair, maintenance, detailing, and other garage services
- Manage social media accounts and create engaging content related to automotive services and promotions
- Coordinate online advertising campaigns (Google Ads, Facebook, Instagram, etc.)
- Build relationships with corporate clients, fleet operators, and individual customers
- Monitor customer feedback and online reviews to enhance the garage's reputation
- Create promotional offers and loyalty programs to increase customer retention
- Conduct market research on competitors and industry trends
- Track marketing performance and prepare reports on lead generation and customer acquisition
- Assist in organizing promotional events and partnerships
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in marketing, preferably in the automotive industry
- Knowledge of digital marketing, social media management, and customer engagement
- Strong communication and sales skills
- Ability to analyze marketing data and prepare reports
Full Job Posting
Job Overview
- Responsible for promoting the garage's services, increasing customer bookings, building brand awareness, and supporting business growth through digital and traditional marketing activities.
Key Responsibilities
- Develop and implement marketing campaigns to promote vehicle repair, maintenance, detailing, and other garage services.
- Manage social media accounts and create engaging content related to automotive services and promotions.
- Coordinate online advertising campaigns (Google Ads, Facebook, Instagram, etc.).
- Build relationships with corporate clients, fleet operators, and individual customers.
- Monitor customer feedback and online reviews to enhance the garage's reputation.
- Create promotional offers and loyalty programs to increase customer retention.
- Conduct market research on competitors and industry trends.
- Track marketing performance and prepare reports on lead generation and customer acquisition.
- Assist in organizing promotional events and partnerships.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience in marketing, preferably in the automotive industry.
- Knowledge of digital marketing, social media management, and customer engagement.
- Strong communication and sales skills.
- Ability to analyze marketing data and prepare reports.
Skills
- Digital Marketing
- Social Media Management
- Customer Relationship Management (CRM)
- Content Creation
- Lead Generation
- Market Research
- Communication & Negotiation
- Brand Promotion
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