Marketing Executive
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Key skills for this role
About the Role
Harrow International School Dubai is seeking an experienced and highly motivated Marketing Executive to join its founding team. The role involves driving brand presence and enrollment growth through strategic marketing, digital presence, content creation, and admissions support.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive school marketing strategy aligned with Harrow's educational philosophy and enrollment objectives
- Manage the school's social media channels and internal and external communication
- Create compelling content that authentically communicates Harrow's unique educational approach
- Lead the school's digital presence, including website management and content strategy
- Collaborate with Admissions team to create impactful recruitment materials and experiences
- Plan and execute engaging open days, tours, and information sessions
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 3 years of experience in marketing or communications roles
- Demonstrated expertise in digital marketing, content creation, and social media management
- Strong portfolio showing successful marketing campaigns
- Excellent written and verbal communication skills in English
- Proficiency with marketing technology platforms and analytics tools
Full Job Posting
Role Overview
- Harrow International School Dubai is seeking an experienced and highly motivated Marketing Executive to join its founding team.
- As part of our founding team, you will play a pivotal role in building a vibrant and inclusive community.
- As the Marketing Executive, you will be the driving force behind Harrow's brand presence and enrollment growth.
Key Accountabilities
- Overall responsibility for the delivery of marketing and communications activities.
- Management of the school's social media channels and internal and external communication.
- Promote, showcase and market the school to both external and internal stakeholders.
- Develop stronger loyalty and advocacy for the school through marketing, communication and social media tactics.
- Execute Harrow International School's Marketing strategy and support the creation of a school specific Marketing strategy.
Strategic Marketing Leadership
- Collaborate with the Central Office Marketing team to develop and implement a comprehensive school marketing strategy.
- Execute Harrow International School's Marketing strategy and support the creation of a school specific Marketing strategy.
- Manage the school's marketing budget effectively, ensuring maximum impact for investment.
- Identify and capitalize on market opportunities to enhance the school's competitive position.
- Analyze market trends and competitor activities to inform strategic decision making.
Digital Marketing and Brand Management
- Lead the school's digital presence, including website management and content strategy.
- Manage all school social media channels to develop stronger loyalty and advocacy for the school.
- Develop and execute engaging social media campaigns across multiple platforms.
- Implement SEO and digital advertising strategies to increase visibility and engagement.
- Ensure consistent brand representation across all touchpoints.
- Track and analyze digital marketing metrics to optimize performance.
Content Creation and Communication
- Create compelling content that authentically communicates Harrow's unique educational approach.
- Manage all internal and external communications, ensuring timely and effective information flow.
- Oversee the production of high quality marketing materials including videos, brochures, newsletters, and digital assets.
- Promote, showcase and market the school to parents, prospective parents, press and social media outlets.
- Cultivate media relationships and secure positive press coverage.
- Develop strategic partnerships and sponsorship opportunities to enhance brand visibility.
Admissions and Event Support
- Collaborate with the Admissions team to create impactful recruitment materials and experiences.
- Plan and execute engaging open days, tours, and information sessions that showcase the school's distinctive offerings.
- Support parent engagement initiatives to foster community and retention.
- Identify and participate in external events that offer recruitment or brand building opportunities.
- Support efforts to ensure the school meets its recruitment, reputation and retention targets.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 2 3 years of experience in marketing or communications roles.
- Demonstrated expertise in digital marketing, content creation, and social media management.
- Strong portfolio showing successful marketing campaigns.
- Excellent written and verbal communication skills in English.
- Proficiency with marketing technology platforms and analytics tools.
Preferred Qualifications
- Experience in education marketing, particularly in premium international or boarding schools.
- Understanding of the local education landscape.
- Knowledge of Harrow's heritage and educational philosophy.
- Familiarity with marketing automation tools and CRM systems.
Key Competencies
- Creative Excellence: Ability to develop innovative, visually compelling campaigns.
- Strategic Thinking: Capacity to align marketing initiatives with organizational goals.
- Digital Fluency: Comprehensive understanding of digital marketing channels and analytics.
- Relationship Building: Strong interpersonal skills with ability to engage diverse stakeholders.
- Cultural Sensitivity: Demonstrated success working in multicultural environments.
- Adaptability: Flexibility to manage multiple priorities in a dynamic setting.
- Results Orientation: Proven track record of driving measurable outcomes.
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