Marketing Executive
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Key skills for this role
About the Role
Marketing Executive Responsible for improving online presence within Social Media channels. Developing and implementing a Digital Marketing Strategy for the company. Online Marketing, SEO management, online updates and idea generation.
Key Skills for This Role
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Marketing Executive
- Responsible for improving online presence within Social Media channels.
- Developing and implementing a Digital Marketing Strategy for the company.
- Online Marketing, SEO management, online updates and idea generation.
- Liaise with our online partner in developing new markets and maximizing our brand website.
- Maintenance of Social Media sites and Websites as required.
- Provide excellent customer service to our platform users.
- Assist and undertake the sourcing of new key corporate accounts for the hotel to suit the revenue needs of the hotel from all market segments through lead generation, face to face sales calls and negotiation as required.
- Following up all new corporate guests to obtain feedback on stay.
- Carry out competitor research and analyse, both locally and regionally.
- Management & Maintenance of all Sales & Marketing Databases.
- Co-ordination and execution of any direct mail campaigns
- Co-ordination and maintenance of all sales literature & campaigns and as required be involved in the production of marketing materials.
- Show a-round of the hotels and participation in various corporate entertainment events.
- Attendance and representation of company during trade fairs, consumer shows and key industry events.
- Provide back up support to the Reservations Team and Management of customer loyalty schemes.
- Compilation of performance reports on a daily/weekly & monthly basis.
Requirements
- Bachelor’s degree in Marketing, Tourism, or related field.
- At least 5 years of experience in marketing, particularly within the tourism industry.
- Strong knowledge of digital marketing tools and social media platforms.
- Excellent communication and negotiation skills.
- Creative mindset with ability to develop innovative campaigns.
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