breezy
Marketing & Demand Generation
Aidaptive
Remote, USA
Full-time
Entry
Remote
Discovered 1 weeks ago
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Demand Generation responsibilities include:
- Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization
- Own the implementation of marketing campaigns from start to finish
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.
- Partner with key industry players, agencies and vendors to form strategic relationships.
- Take charge of marketing budget, ensuring that funds are invested and allocated wisely.
- Measure and report performance of marketing campaigns
- Gain insight from reported performance, and assess this against company goals.
Demand Generation requirements include:
- BS/MS degree in marketing or a related field
- Demonstrable experience in marketing, coupled with the desire and potential to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate; can: Understand and interpret metrics Process figures Interpret and process spreadsheets Comfortably manipulate numbers
- Understand and interpret metrics
- Process figures
- Interpret and process spreadsheets
- Comfortably manipulate numbers
- Good taste, a sense of aesthetics and a love for great copy and witty communication
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