Marketing Coordinator, Paid Acquisition

Arboreal Management LLC Location: Seattle, WA (hybrid — 3 days per week in Main Office) Reports to: Operations Manager Type: Full-time, salaried, non-exempt (overtime-eligible) Compensation: $62,000 – $72,000 annually, depending on experience

Arboreal Management is a Seattle-based property management company operating 9,000+ apartment homes across the Pacific Northwest, with a focus on workforce and affordable housing. We've gone from 200 units in 2021 to 9,000+ today — and we're still accelerating. We got here by pairing the best local talent in the business with a strong offshore back office and AI-enabled technology.

We're process-obsessed and mission-driven: below-market rents for residents, above-market returns for investors.

Today, marketing happens property by property. Site teams place their own ads, manage their own Zillow listings, and make their own spend decisions. That got us here, but at 9,000+ homes it means we can't see what a lease actually costs us to acquire, we can't move budget to the properties that need it, and we're almost certainly paying for the same thing more than once.

You are the person who centralizes it. You'll take ad accounts and listings off individual site teams, consolidate them under one structure, and build the reporting that finally shows spend, leads, and cost per lease in one place. That takes as much diplomacy as it does campaign skill — the site teams are giving up something they own today, and your job is to make the trade obviously worth it to them.

Once it's consolidated, you run it.

Inventory every ad account, Zillow listing, and marketing invoice currently sitting with individual properties

Consolidate accounts and billing under a single structure, working property by property with site teams and the Operations Manager

Establish one intake path for site teams to request marketing support, so the transition adds capability rather than removing it

Identify duplicate spend, lapsed subscriptions, and listings running against units that aren't available

Build, launch, and optimize Google Ads and Meta campaigns at the property and portfolio level, including keyword, geo, audience, and creative testing

Own monthly budget pacing across all active campaigns; reallocate spend toward properties with occupancy exposure and flag overspend before it happens

Manage lease-up campaigns for new acquisitions and repositioned assets

Maintain conversion tracking and UTM discipline so every lead is attributable to a campaign

Own Zillow Rentals listings, packages, and renewals across the portfolio

Audit listing accuracy — pricing, availability, amenities, photos, specials — on a set cadence

Track contract terms, renewal dates, and invoicing; partner with accounting to validate we're billed for what we contracted

Evaluate Zillow performance property by property and recommend package changes based on cost per lead and cost per lease

Assess whether additional listing channels are worth adding, with the math to support it

Maintain a recurring lead-source report: spend, leads, tours, applications, leases, cost per lead, and cost per lease by property and channel

Reconcile lead volume in the ad platforms against what shows up in AppFolio, and investigate the gaps

Present results and recommendations to the Operations Manager, portfolio managers, and regional managers in plain language

Keep property landing pages and Google Business Profiles accurate and current

Coordinate photography, video, and creative vendors — you brief and manage them; you are not expected to produce the assets yourself

Light asset assembly in Canva or a similar tool for ad creative variants

2–4 years in digital or performance marketing, with hands-on ownership of paid ad accounts — not just reporting on someone else's

Demonstrated experience managing a monthly ad budget and explaining its results

Working fluency in Google Ads, Meta Ads Manager, and Google Analytics 4

Comfort with spreadsheets as an analytical tool — pivot tables, lookups, building a report someone else can follow

Strong written communication; you can write ad copy that converts and an email that explains why a campaign underperformed

The judgment to take something over from a colleague without making them feel steamrolled

Highly organized across many simultaneous properties and deadlines

Multifamily, property management, or real estate experience

Hands-on Zillow Rentals experience

Familiarity with AppFolio or a comparable property management platform

Google Ads certification

Not required: Adobe Creative Suite proficiency or a formal design background. This role briefs and directs creative work rather than producing it.

30 days — Full inventory of ad accounts, Zillow listings, and marketing spend by property; duplicate and lapsed spend identified

60 days — First tranche of properties consolidated under central accounts; conversion tracking verified; baseline cost per lease established

90 days — Recurring lead-source report live and distributed; first round of budget reallocation recommendations delivered with supporting math