Marketing & Content Creation Specialist

Overview

Key Responsibilities

• **Photography & Videography:**
• Capture high-resolution, detailed images of medical products and dental equipment (Macro & Product Photography) to highlight their quality and precision.
• Shoot and document behind-the-scenes (BTS) workflows inside the dental laboratory, and record interviews with dentists and technicians.
• Set up lighting and audio equipment to produce both short-form and long-form video content (Reels, TikTok, YouTube).
• **Content Creation:**
• Edit and montage videos in a modern, dynamic style that aligns with the latest social media trends.
• Write engaging and creative copy (Copywriting) for posts and videos, tailored specifically to our target B2B audience (dentists, lab technicians, and dental clinics).
• Create basic graphic designs and edit photos using Adobe Creative Cloud software.
• **Digital Marketing & Social Media:**
• Develop, schedule, and manage the monthly content calendar across all relevant social media platforms (Instagram, LinkedIn, Facebook, TikTok).
• Focus on building brand awareness, increasing organic engagement, and generating potential business leads.

Qualifications & Skills

• **Age Profile:** Preferably under 30 years old, bringing a vibrant, energetic spirit and an up-to-date understanding of fast-paced social media trends.
• **Experience:** 2-4 years of proven experience in content creation and digital marketing. (Prior experience in the medical, dental, or aesthetic sectors is a major plus).
• **Technical Proficiency:** * Mastery of DSLR / Mirrorless cameras, as well as studio lighting and audio equipment.
• Strong proficiency in industry-standard editing software (Adobe Premiere Pro, After Effects, Photoshop, Lightroom).
• **Marketing Knowledge:** A solid understanding of social media algorithms, engagement metrics, and B2B marketing strategies.
• **Soft Skills:** Highly creative with meticulous attention to visual detail. Strong time-management skills, ability to work under pressure, and excellent communication skills to direct people comfortably during shoots.
• **Portfolio (Mandatory):** Applicants must submit a link to their professional portfolio showcasing samples of product/macro photography, video editing, and social media content.

Job Types: Full-time, Contract, Permanent, Fresher