Marketing & Communication Manager

Execution and Organizing

• Execute annual marketing and communications plans in line with budgets, ROI targets, and business objectives.
• Monitor industry, cultural, and travel trends and conduct competitive analysis.
• Execute hotel public relations activities based on marketing goals.

Brand Identity and Communications

• Ensure brand consistency across guest touchpoints, signage, collateral, experiences, events, B2B, and B2C channels.
• Coordinate agencies for marketing materials, hotel gifts, and media giveaways.
• Implement global and regional brand campaigns using provided guidelines and assets.
• Maintain and create photography, videography, and graphic assets for marketing and PR.

Public and Media Relations

• Execute PR and media activities for food and beverage, rooms, spa, leisure, and MICE operations.
• Update media kits with fact sheets, executive bios, imagery, and brand content.
• Support press events, media visits, and familiarization trips.
• Draft news releases, articles, and executive statements and respond to media inquiries.
• Maintain media databases, mailing lists, and clipping reports.

Campaigns and Partnerships

• Implement multi-channel campaigns aligned with annual plans and brand guidelines.
• Support activations, sponsorships, media partnerships, events, and experiences.
• Track campaign performance and recommend optimizations based on data insights.
• Manage daily communication with creative and PR agencies on scope, timelines, and budgets.
• Coordinate hotel participation in promotions, tourism board campaigns, events, and collaborations.

Financial and Administrative Operations

• Track marketing expenses and manage the MarComm budget.
• Prepare reports on campaign performance, media coverage, and ROI for leadership.
• Collaborate with Sales, F&B, Spa, Rooms, Loyalty, and Events teams.
• Maintain archives of marketing materials, media assets, and key reports.
• Distribute calendars, media schedules, and campaign performance reports.

Qualifications and Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3-5 years of hands-on marketing and PR experience.
• Strong copywriting and editing skills with attention to detail.
• Experience managing agency relationships and multi-channel campaigns.
• Knowledge of brand communication tools and platforms.
• Fluency in English; additional languages are a plus.
• Hospitality or consumer-focused industry experience is preferred.
• Familiarity with Canva, Adobe Suite, and internal communication platforms.

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