Marketing & Communication Manager

Company Description

Marketing Execution and Brand

• Execute annual marketing and communications plans in line with budgets, ROI targets, and wider business objectives.
• Monitor industry, cultural, and travel trends and conduct competitive analysis.
• Ensure brand consistency across guest touchpoints, signage, collateral, experiences, events, B2B, and B2C channels.
• Coordinate design and production agencies and implement global and regional brand campaigns.
• Maintain photography, videography, graphics, hotel gifts, media giveaways, and other visual assets.

Public and Media Relations

• Execute PR and media activities for food and beverage, rooms, spa, leisure, and MICE offerings.
• Maintain media kits with fact sheets, executive biographies, imagery, and brand content.
• Support press events, media visits, and familiarization trips.
• Draft news releases, articles, and executive statements and respond to media inquiries.
• Maintain media databases, mailing lists, clipping reports, and daily monitoring summaries.

Campaigns and Partnerships

• Implement multi-channel campaigns aligned with annual plans and brand guidelines.
• Support activations, sponsorships, media partnerships, events, and experiences.
• Track campaign performance and recommend optimizations based on data insights.
• Communicate with creative and PR agencies regarding scope, timelines, and budgets.
• Coordinate hotel participation in promotions, tourism board campaigns, events, and collaborations.

Financial and Cross-functional Operations

• Track marketing expenses, manage the MarComm budget, and prepare performance, media coverage, and ROI reports.
• Collaborate with Sales, Food and Beverage, Spa, Rooms, Loyalty, and Events on marketing initiatives.
• Support the hotel’s LinkedIn presence, media amplification, and executive thought leadership.
• Maintain organized archives and distribute calendars, media schedules, and campaign reports.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Three to five years of hands-on marketing and PR experience.
• Strong copywriting, editing, attention to detail, agency coordination, and multi-channel campaign experience.
• Experience in media relations, press releases, event planning, content creation, and marketing collateral production.
• Knowledge of brand communication tools and platforms and familiarity with internal communication platforms.
• Understanding of branding, public relations, storytelling, guest engagement, and cross-functional coordination.
• Familiarity with Canva or Adobe Suite is preferred; agency and creative vendor management experience is a plus.
• Prior hospitality experience is an asset, and fluency in English is required. Additional languages are a plus.

Work Environment

• The role works across hotel marketing, communications, public relations, commercial, and operational stakeholders.
• The source does not explicitly state a remote, hybrid, onsite, or field workplace arrangement.