Marketing Assistant / Business Development Executive- Healthcare

Overview

Healthcare Marketing Assistant And Business Development Executive

Key Responsibilities

• Plan and execute outdoor marketing activities to increase clinic visibility and patient footfall.
• Conduct field visits and coordinate promotional activities across companies, insurers, schools, hotels, residential communities, labor camps, and healthcare events.
• Support patient acquisition campaigns through digital marketing, Google Ads, social media promotions, flyer distribution, and brand awareness activities.
• Coordinate healthcare camps, wellness programs, and community engagement initiatives.
• Develop and maintain B2B partnerships with corporate clients, insurance companies, and referral networks.
• Ensure all marketing activities comply with DHA medical advertising regulations and healthcare communication standards.
• Coordinate with vendors, designers, printers, and digital marketing agencies for campaign execution.
• Track campaign performance, ROI, lead generation, and patient conversion metrics.
• Conduct market research and competitor analysis to identify business opportunities and improve marketing effectiveness.
• Prepare regular marketing activity reports and support clinic commercial and revenue objectives.
• Assist management with branding, promotional planning, and business development initiatives.