Marketing and Digital Executive
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Key skills for this role
About the Role
AIR (Advanced Inhalation Rituals) seeks a proactive Marketing, E-commerce & Digital Support Executive to execute marketing initiatives across digital, e-commerce, CRM, social media, and marketplace channels.
Key Skills for This Role
Responsibilities
- Support planning and execution of marketing campaigns across digital, e commerce, CRM, social media, and marketplace channels
- Manage basic website backend updates including products, content, banners, pricing, and promotions
- Coordinate with paid media agencies and monitor KPIs, budget spend, and campaign results
- Support CRM campaigns including email and SMS communications via Klaviyo
- Schedule and publish content on social media platforms and support community management
- Prepare regular reports across website, e commerce, paid media, CRM, social media, and campaign performance
Requirements
- Proactive, organized, and detail oriented
- Hands on experience with marketing operations and digital platforms
- Comfortable working across multiple platforms
- Ability to support execution and reporting with accuracy
Full Job Posting
Role Overview
- We are looking for a proactive, organized, and detail oriented Marketing, E commerce & Digital Support Executive to support the execution of marketing initiatives across channels.
- The scope covers website, e commerce, paid media, CRM, social media, campaign execution, reporting, and administrative support.
Key Responsibilities
- Support the planning and execution of marketing campaigns and initiatives across digital, e commerce, CRM, social media, and marketplace channels.
- Coordinate with internal teams and external partners to ensure timely campaign rollouts.
- Support the development and deployment of campaign assets, including banners, product content, promotional materials, and digital touchpoints.
- Ensure brand consistency, accuracy, and alignment across all marketing channels and digital platforms.
- Assist with marketing calendars, campaign trackers, briefs, and follow ups.
- Manage basic website backend updates, including products, content, banners, pricing, and promotional changes.
- Ensure website content is accurate, up to date, and aligned with campaign requirements.
- Download, review, and analyze website sales and performance reports.
- Monitor website traffic, user behavior, and conversion performance using Google Analytics.
- Identify basic opportunities to improve the user journey, content visibility, and conversion.
- Manage and update product listings across e commerce and marketplace platforms, including Amazon.
- Support product content, images, pricing, promotions, and availability updates.
Digital Marketing & Paid Media
- Act as a coordination point with paid media agencies and partners.
- Support agency with campaign tracking and reporting across Meta, YouTube, and other digital platforms.
- Monitor paid media KPIs, budget spend, performance efficiency, and campaign results.
- Prepare performance summaries and highlight optimization opportunities.
- Ensure campaign objectives, timelines, assets, and reporting requirements are clearly aligned.
CRM & Email Marketing
- Support agency with CRM campaigns, including email and SMS communications.
- Assist agency with campaign scheduling, segmentation, content uploads, testing, and deployment.
- Work with agency on Klaviyo or relevant CRM platforms to execute campaigns and track performance.
- Monitor CRM KPIs, including open rates, click through rates, conversions, and campaign engagement.
- Support consumer database organization and CRM reporting.
Social Media Support
- Schedule and publish approved content across social media platforms.
- Support day to day community management, including comments, messages, and basic consumer interactions.
- Monitor social media engagement and highlight relevant feedback or opportunities.
- Coordinate with creative/content teams to ensure timely posting and content accuracy.
- Support social media reporting and content performance tracking.
Reporting & Administration
- Prepare regular reports across website, e commerce, paid media, CRM, social media, offline marketing campaigns, and overall campaign performance.
- Maintain trackers for campaign execution, budgets, expenses, and performance updates.
- Support administrative marketing tasks, including PO follow ups, supplier coordination, and document organization.
- Ensure all reports, files, and trackers are accurate, structured, and up to date.
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