ashby
Marketing Analytics & Insights Manager
Byte&Kite
Remote, USA
Full-time
Mid · 4+ years experience
Remote
Discovered 1 weeks ago
GA4Looker StudioSQLTableauPower BIGoogle Tag Manager
Free
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GA4Looker StudioSQLTableauPower BIGoogle Tag Manager
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WHAT YOU WILL DO
- Develop marketing measurement and reporting strategies aligned with client goals and KPIs.
- Analyze performance across paid, organic, content, email, social, and other marketing channels.
- Build and maintain dashboards and recurring performance reports for clients and internal teams.
- Track KPIs such as traffic, conversion rate, CAC, CPL, ROAS, revenue, and customer acquisition trends.
- Analyze attribution and customer journeys to understand how channels contribute to business results.
- Identify performance trends, gaps, and opportunities through quantitative and comparative analysis.
- Partner with marketing specialists to evaluate campaign performance and recommend optimization opportunities.
- Present findings and strategic recommendations clearly to clients and internal stakeholders.
- Continuously improve reporting processes, data quality, and marketing measurement frameworks.
WHAT WE ARE LOOKING FOR
4+ years of experience in marketing analytics, digital analytics, business intelligence, or a related field.
Strong understanding of digital marketing channels and their key performance metrics.
Hands-on experience with GA4, Looker Studio, spreadsheets, and other analytics or reporting tools.
Strong analytical and problem-solving skills with the ability to identify meaningful insights from complex datasets.
Experience with attribution, conversion tracking, funnel analysis, and marketing performance measurement.
Ability to communicate analytical findings clearly to both technical and non-technical audiences.
Strong attention to detail and ability to manage multiple client reporting requirements.
NICE TO HAVE
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