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Marcom Strategic Planner, CEMEA
Apple
Dubai, UAE
Onsite
Discovered 3 days ago
Strategic marketing planningMarket and consumer insightsCustomer journey analysisData synthesis and analysisCampaign and creative briefingAgency partner management
Free
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Ready to ScanKey skills for this role
Strategic marketing planningMarket and consumer insightsCustomer journey analysis
Role Overview
The Marcom team oversees Apple consumer-facing marketing and the development and execution of communications across media and platforms.
Marcom CEMEA covers localization, advertising, partner retail experience and communications, interactive and digital, video and motion graphics, and direct marketing.
The Strategic Planner shapes market strategy across the customer journey and Apple-owned and partner touchpoints to grow the business and deepen local brand connection.
The role maintains understanding of business priorities, channel dynamics, regional partnerships, sales priorities, and local market conditions.
Key Skills for This Role
Strategic marketing planningMarket and consumer insightsCustomer journey analysisData synthesis and analysisCampaign and creative briefingAgency partner management
Full Job Posting
Role overview
The Marcom team oversees Apple consumer-facing marketing and the development and execution of communications across media and platforms.
Marcom CEMEA covers localization, advertising, partner retail experience and communications, interactive and digital, video and motion graphics, and direct marketing.
The Strategic Planner shapes market strategy across the customer journey and Apple-owned and partner touchpoints to grow the business and deepen local brand connection.
The role maintains understanding of business priorities, channel dynamics, regional partnerships, sales priorities, and local market conditions.
Insight and opportunity identification
- Develop insights into Apple's business, the consumer technology category, audiences, and their evolving relationship with Apple products.
- Analyze consumer journeys across direct and indirect channels.
- Combine internal data, third-party sources, and primary or secondary research to identify market opportunities.
- Identify opportunities to grow the local business and strengthen the brand's cultural relevance.
- Maintain an ongoing view of opportunities inside and outside the annual planning process.
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