Base Career helps you apply smarter for this job.
Key skills for this role
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
The Paid Social Account Manager is responsible for the successful delivery, optimisation, and growth of paid social campaigns across WPP Media clients. This role owns day‑to‑day client relationships, leads campaign activation, and manages junior team members while ensuring best‑in‑class performance and service.
The Account Manager plays a critical role in translating client objectives into effective paid social strategies, driving performance through platform expertise, and embedding WPP Media’s ways of working across all activity.
Act as the day‑to‑day client contact for paid social activity, building strong and trusted relationships.
Lead regular status calls, performance reviews, and campaign readouts with clear and confident communication.
Translate client briefs and business objectives into effective paid social strategies and activation plans.
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
Dubai, UAE
WPP Media is seeking a CX Data and Technology Manager to lead CX analytics strategy, client programs, team delivery, and commercial development across MENA. The role requires experience in CX, MarTech, AdTech, data and a
Mumbai, IND
WPP Media is seeking a Senior Manager to lead integrated digital media planning operations across campaigns, brands, markets, and channels. The role requires 6–8 years of media planning or digital strategy experience, st
Hyderabad, IND
WPP Media is seeking a Paid Social Manager to plan, execute, optimize, and report on campaigns across social platforms for international clients. The role requires 4–6 years of paid social experience, strong platform and
London, GBR
Dubai, UAE
Mumbai, IND
Hyderabad, IND
Toronto, CAN
Toronto, CAN
Toronto, CAN
Montréal, CAN
Manage client expectations, timelines, budgets, and deliverables across all campaigns.
Lead the setup, activation, and ongoing optimisation of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.
Own budget management, pacing, and optimisation strategies to ensure campaigns deliver against agreed KPIs.
Develop audience, creative, and testing strategies to continuously improve performance.
Apply platform best practices and governance standards across all activity.
Oversee the production of high‑quality performance reports that clearly articulate results, insights, and recommendations.
Analyse campaign data to identify trends, opportunities, and risks, and proactively act on findings.
Present performance summaries and strategic recommendations to clients with confidence and clarity.
Ensure accurate tracking, documentation, and financial reconciliation across accounts.
Line manage, mentor, and support Account Executives and/or Senior Executives, ensuring high standards of delivery.
Delegate effectively while maintaining oversight of campaign quality and performance.
Work closely with planning, creative, data, and analytics teams to deliver integrated solutions.
Contribute to knowledge sharing and best‑practice development within the Paid Social team.
Proven experience managing paid social campaigns within an agency or performance marketing environment.
Hands‑on expertise across major paid social platforms, particularly Meta and TikTok.
Strong understanding of performance metrics, optimisation levers, and testing frameworks.
Excellent client communication and stakeholder management skills.
Ability to manage multiple workstreams, deadlines, and budgets effectively.
Experience line‑managing or mentoring junior team members.
Platform certifications (Meta, TikTok, etc.).
Experience working with large or complex client accounts.
WPP’s AI-driven media operating unit.
Visit company websiteJobs and hiring trendsFull-time
Mid
Hybrid
Apply faster on company sites with our extension.