Associate, Direct Activation

WPP Media is looking for a curious, detail-oriented and collaborative media professional to join our Direct Activation team.

As a Buyer, Activation , you will play an important role in bringing our clients’ media strategies to life and you will gain hands-on experience across the full media investment lifecycle — from marketplace intelligence and negotiations through campaign activation, optimization, measurement and financial reconciliation.

This is a cross-functional media investment role, providing exposure across both offline and online channels, including broadcast, digital video, CTV/OLV and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms while developing the skills, knowledge and relationships needed to build a successful career in media investment.

We are looking for someone who is comfortable working with numbers, naturally curious about how media works, highly organized and eager to take ownership. You don't need to know everything — but you should be someone who wants to learn quickly, asks thoughtful questions and takes pride in getting the details right.

Provide/oversee go to market insight, select vendors/sites and provide rationales on these sites; acting as a connection point for vendors/partners

Be a point of contact for clients, and lead client status calls; presenting insights, post wraps, optimizations and other findings to clients

Partner with the Manager in development of communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc

Take an active role in coordinating all reporting with planning and analytics

Liaise with the planning team to deliver the digital portion of the overall strategy - Provide Digital market research/insight and POVs

Ongoing management and stewardship of campaigns (pacing, updates in Prisma, etc.)

Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate

Accurate and timely vendor invoice approval and budget reconciliation

Own campaign activation and stewardship

Maintain media investments, including buy entry, insertion orders and trafficking coordination.

Work closely with Planning and Ad Operations teams to ensure campaigns launch accurately and on time.

Monitor campaign delivery and proactively identify opportunities, discrepancies or issues that may impact performance by maintaining accurate documentation of buy changes

Support ongoing campaign optimization to ensure investments are aligned with client objectives.

Conduct pre-campaign checks and validations to ensure media is set up correctly and can be measured accurately.

Contribute to post-campaign analysis and identify insights that can improve future investments.

Maintain accurate client budgets and investment trackers

1–2 years of experience in media, advertising, marketing or a related field is preferred.

College or University education will be asset

An understanding of media buying, planning or investment principles.

A keen interest in developing expertise across both off-line and digital direct media

Comfortable working with budgets, numbers and data, with strong mathematical and analytical skills

Proficiency with media tools (i.e. Prisma, Mediaocean) and 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

Exceptional organizational skills and strong attention to detail.

Excellent time-management skills with the ability to prioritize multiple projects and deadlines.

Comfortable working in a fast-paced environment where priorities can change.

Collaborative, inclusive and respectful of different perspectives.

Confident communicating with both internal stakeholders and external media partners.

In this role, success means becoming someone the team can rely on to:

Motivated by continuous learning, professional development and growth.