Manager, Product Strategy and Innovation
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Key skills for this role
About the Role
Fanatics TCG is looking for a Manager of Product Strategy & Innovation to shape and scale its global portfolio of trading card games and collectible products. The role involves owning critical product initiatives, shaping the product portfolio, driving innovation, and leading through insight.
Key Skills for This Role
Responsibilities
- Take end to end ownership of high impact product strategy projects
- Drive cross functional alignment across design, product, commercial, and operations
- Ensure successful execution from concept through go to market
- Define and refine our portfolio strategy across games, sets, and collectible formats
- Build and evolve player/collector archetypes to sharpen value propositions
- Help architect release cadence, product drops, and long term roadmap
- Identify and evaluate new product opportunities, formats, and business models
- Contribute to the development of new IP and expansion of existing worlds
- Partner with creative and design teams to translate vision into product reality
- Build analytical models and frameworks to inform product and commercial decisions
- Synthesize market, player, and partner insights into clear recommendations
- Present findings and strategy to senior leadership
Requirements
- 4–7 years of experience in strategy, consulting, finance, product strategy, or similar
- Strong analytical and modeling skills; highly comfortable with ambiguity
- Clear, compelling communicator—both written and verbal
- Proven ability to operate independently and drive complex projects forward
- Comfortable working with and presenting to senior executives
- Team first mindset with a bias toward action and ownership
- Experience with trading card games, collectibles, or adjacent industries (bonus)
- Passion for games, fandom, or worldbuilding (bonus)
Full Job Posting
About Us
- Fanatics is building a leading global digital sports platform, offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
- Fanatics has an established database of over 100 million global sports fans and a global partner network with approximately 900 sports properties.
About The Team
- Fanatics TCG is building the next generation of trading card games and collectible experiences, sitting at the intersection of game design, worldbuilding, and fandom.
- Our ambition is to build enduring franchises that live across tabletop, digital, community, and culture.
Role Summary
- Fanatics TCG is looking for a Manager, Product Strategy & Innovation to help shape and scale our global portfolio of trading card games and collectible products.
- This is a high impact, high ownership role at the center of the studio, working across design, product, commercial, and leadership.
What You’ll Do
- Own critical product initiatives: take end to end ownership of high impact product strategy projects, drive cross functional alignment, ensure successful execution from concept through go to market.
- Shape the product portfolio: define and refine portfolio strategy across games, sets, and collectible formats; build and evolve player/collector archetypes; help architect release cadence, product drops, and long term roadmap.
- Drive innovation: identify and evaluate new product opportunities, formats, and business models; contribute to development of new IP; partner with creative and design teams.
- Lead through insight: build analytical models and frameworks; synthesize market, player, and partner insights; present findings to senior leadership.
- Engage the ecosystem: develop deep understanding of players, collectors, retailers, and partners; translate real world behaviors into better products.
Who You Are
- 4–7 years of experience in strategy, consulting, finance, product strategy, or similar.
- Strong analytical and modeling skills; highly comfortable with ambiguity.
- Clear, compelling communicator—both written and verbal.
- Proven ability to operate independently and drive complex projects forward.
- Comfortable working with and presenting to senior executives.
- Team first mindset with a bias toward action and ownership.
Bonus (but Not Required)
- Experience with trading card games, collectibles, or adjacent industries.
- Passion for games, fandom, or worldbuilding.
Why This Role
- A rare opportunity to help build a new TCG studio from the ground up, shaping products, systems, worlds, and experiences.
Salary Range
- Seattle Salary Range: $123,050 $154,100 USD per year.
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