Manager, Planning

Leads, coaches, and develops a team of media planning professionals, providing ongoing mentorship, performance management, and career development support.

Owns and directs media planning strategy across assigned client portfolios, ensuring plans align with client business objectives and deliver measurable results.

Guides the team in developing integrated media strategies that maximize media investment, efficiency, and campaign effectiveness across all channels.

Serves as a senior strategic advisor to clients, providing insights, recommendations, and thought leadership on media trends, audience behavior, and market opportunities.

Drives employee engagement and retention through talent development, succession planning, and collaboration with Leadership and Human Resources.

Elevates the team's media expertise by championing the use of data, technology, audience insights, and advanced planning methodologies.

Identifies skill gaps and development opportunities within the team and creates actionable development plans to support performance and growth.

Promotes adoption and integration of Dentsu capabilities, including The Story Lab, Dentsu Data Labs, Cardinal Path, ICUC, and other strategic offerings to enhance client outcomes.

Partners with Media Buying and Activation teams throughout campaign execution to ensure strategic alignment, performance optimization, and issue resolution.

Establishes and enforces planning best practices, governance frameworks, and quality control processes across client accounts.

Collaborates with partner agencies and cross-functional teams to ensure cohesive communication strategies and effective channel integration.

Oversees the development of client-facing reports, presentations, and recommendations that clearly communicate strategy, performance, and business impact.

Supports and leads new business initiatives, including RFP responses, strategic recommendations, client presentations, and pitch participation.

Contributes to departmental growth initiatives, process improvements, and operational efficiencies within a shared services environment.

Fosters a high-performance culture focused on accountability, continuous improvement, collaboration, innovation, and data-driven decision-making.

Vacancy: Is this posting for the purposes of filling an existing vacancy [ Y /N] The salary range for this position is $80k-90k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. AI Disclosure: [ dentsu ] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.