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Manager, Personalization
Tangerine
Toronto, CAN
Onsite
Discovered 2 weeks ago
Personalization strategyLifecycle marketingCRMCustomer segmentationJourney orchestrationNext-best-action decisioning
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Personalization strategyLifecycle marketingCRM
Role Overview
The Manager, Personalization leads data-driven, client-centric marketing experiences across channels and lifecycle moments.
The role translates client insights, behavioural signals, business rules, and value propositions into personalized journeys and next-best-action decisioning.
The position leads a high-performing team and supports transformation in a collaborative banking environment.
Key Skills for This Role
Personalization strategyLifecycle marketingCRMCustomer segmentationJourney orchestrationNext-best-action decisioning
Full Job Posting
Role overview
The Manager, Personalization leads data-driven, client-centric marketing experiences across channels and lifecycle moments.
The role translates client insights, behavioural signals, business rules, and value propositions into personalized journeys and next-best-action decisioning.
The position leads a high-performing team and supports transformation in a collaborative banking environment.
Responsibilities
- Design personalized experiences across web, app, email, paid media, CRM, and other digital touchpoints.
- Translate customer data, segmentation, consent, client signals, and value propositions into journey strategies.
- Enable next-best-action and next-best-offer personalization across the customer lifecycle.
- Define audience strategies, targeting frameworks, journey orchestration, and channel activation plans.
- Partner across marketing, product, analytics, technology, data, channel, creative, and operations teams.
- Define activation rules, audience logic, prioritization frameworks, and decisioning guardrails.
- Coordinate A/B and multivariate testing programs and analyze performance.
- Establish governance, measurement frameworks, documentation, training, and reusable personalization standards.
Requirements
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