Manager Performance Marketing - UAE National
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Key skills for this role
About the Role
Etihad Airways is looking for a Manager Performance Marketing to drive strategy, delivery, and optimization of marketing technology and digital acquisition solutions. The role involves managing MarTech/AdTech roadmaps, leading cross-functional initiatives, and optimizing campaign performance.
Key Skills for This Role
Responsibilities
- Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads
- Translate business objectives into product requirements, user stories, and scalable technology solutions
- Drive market research, competitor benchmarking, and performance insights to identify growth opportunities
- Champion MarTech and AdTech solutions that enhance acquisition, targeting, personalization, automation, and measurement
- Lead the design and delivery of cross functional performance marketing initiatives across paid and owned channels
- Identify capability, data, and technology gaps, recommending solutions to improve marketing effectiveness and ROI
- Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting
- Manage and prioritize product backlogs, ensuring alignment with business goals
- Act as the voice of the customer and key business stakeholders throughout the product lifecycle
- Define and track key metrics including ROAS, CPA, CAC, conversion rate, and attribution performance
- Participate in Agile ceremonies and support ongoing product delivery and optimization
Requirements
- University degree in Marketing, Business, Technology, or a related field
- 3–5 years' experience in Performance Marketing, Growth Marketing, or Digital Acquisition
- Strong understanding of paid media, web analytics, attribution, marketing automation, and customer data platforms
- Aviation or travel industry experience preferred
- Agile certification preferred
Full Job Posting
Synopsis
- Play a key role in advancing Etihad Airways' Performance Marketing capabilities by driving the strategy, delivery, and optimization of marketing technology, data, and digital acquisition solutions.
- Enable measurable growth through customer acquisition, conversion optimization, campaign automation, and performance analytics.
Accountabilities
- Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads.
- Translate business objectives into product requirements, user stories, and scalable technology solutions.
- Drive market research, competitor benchmarking, and performance insights to identify growth opportunities.
- Champion MarTech and AdTech solutions that enhance acquisition, targeting, personalization, automation, and measurement.
- Lead the design and delivery of cross functional performance marketing initiatives across paid and owned channels.
- Identify capability, data, and technology gaps, recommending solutions to improve marketing effectiveness and ROI.
- Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting.
- Manage and prioritize product backlogs, ensuring alignment with business goals.
- Act as the voice of the customer and key business stakeholders throughout the product lifecycle.
- Define and track key metrics including ROAS, CPA, CAC, conversion rate, and attribution performance.
- Participate in Agile ceremonies and support ongoing product delivery and optimization.
Qualifications
- University degree in Marketing, Business, Technology, or a related field.
- 3–5 years' experience in Performance Marketing, Growth Marketing, or Digital Acquisition.
- Strong understanding of paid media, web analytics, attribution, marketing automation, and customer data platforms.
- Aviation or travel industry experience preferred but not essential.
- Agile certification preferred but not essential.
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