Manager, Organic Performance

SEO Strategy and Project Management Independently manage deliverables for our clients and ensure everything is of industry-leading quality

Applies best practices to campaign management and acts as the escalation point for issues

Manages and takes ownership of projects from start to completion, maintaining accurate pipeline and campaign information across all key systems.

Delivers accurate reports with value-added insights and actionable findings to improve performance.

Monitors performance through Google analytics, Google Search Console and performance dashboards, and tracks this performance against forecasts

Commercial Acumen - Completes the finance process for all assigned clients, including carrying out regular budget management checks. - Ensures exceptional finance management by accurately completing the WPP finance process for clients including any required booking and reconciling activity within deadline and addressing finance queries. - Demonstrates a deep understanding of the financial impact of decisions/solutions, including the ROI and cost-effectiveness of integrating AI and LLM technologies into SEO strategies, to drive projects and analyses that support the organization’s mission. - Understands all third-party costs for each client and ensures that these costs are not exceeded at any point.

Data Analysis - Devises new methods and procedures for collecting data, especially in relation to generative search insights and AI model outputs. - Performs complex data analyses and presents findings on the underlying principles, reasons or facts, including how AI is influencing user behaviour and search results. - Guides others to critically analyse client and performance data and acts as a subject matter expert on outcome models, including predictive analytics powered by AI. - Takes ownership for data being sourced accurately and the integrity of conclusions drawn by the team, with a critical eye on potential biases or inaccuracies from AI-generated data or insights.

Tools Proficiency - Demonstrates an understanding of complex offerings and tailors solutions to meet the unique needs of the customer. - Demonstrates advanced understanding of products, technologies, and offerings, including but not limited to AI-powered keyword research tools, LLM-based content generation and optimisation platforms, advanced technical SEO analysis tools (e.g., for crawl budget optimisation influenced by AI), generative search monitoring tools, AI-driven analytics, and automation tools. - Coaches’ other junior colleagues in building their knowledge and effective application of these advanced tools. - Leverages knowledge of competitors’ products and services as well as their strengths and weaknesses to compare choices, especially in the context of their AI adoption in search.

Practice Area Knowledge - Utilises expert understanding of practice area/industry terminology, industry players, and key performance indicators to draw conclusions. - Remains aware of rapid practice/industry changes, challenges and findings; proactively integrates insights from AI, LLMs, and generative search developments for client benefit. - Serves as an expert on how products/services/systems are applied across a particular practice area/industry; recommends the best options for the business, particularly those leveraging AI technologies. - Effectively guides junior team members on the technicalities of the platform/system and best practice application, including responsible AI use in SEO. - Develops and nurtures relationships with relevant stakeholders and industry thought leaders to maximise their value and stay ahead of the AI-driven curve.

Problem Solving - Uses critical questioning and maintains a broad perspective when analysing information to gain a deeper understanding of the problem and wider impact, especially when diagnosing performance shifts influenced by AI algorithms or generative search results. - Quickly generates appropriate and innovative solutions, often leveraging AI-driven insights and previous experience to anticipate future challenges. - Understands how to resolve escalated issues and supports others to problem solve, acting as the authority on AI-related SEO challenges. - Supports or leads troubleshooting communication for issues, effectively explaining complex SEO/AI/LLM related problems and solutions.

Stakeholder Relationships - Has an expert knowledge of client and agency structures. - Can identify key decision makers and understand their perspectives, which is used to build relationships. - Has strong knowledge of the client sector/industry, which is shared to build strategies and plans, providing foresight on how AI and generative search will impact their market. - Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges, proposing AI-driven solutions. - Can easily suggest business solutions to match client/stakeholder needs and achieve objectives, demonstrating how advanced technologies can deliver competitive advantage. Effective Communication - Breaks down complex technical information, including intricate AI concepts, LLM mechanics, and generative search implications, into understandable language, guiding others on best practice. - Uses knowledge and expertise to generate comprehendible, broadly-applicable communications, translating AI-driven data into strategic narratives. - Designs differentiated communications (content focus, style, presentation, etc.) for various internal and external audiences based on an understanding of their differing levels of familiarity, skillfully explaining the impact of AI and generative search to both technical and non-technical stakeholders. - Attends client and agency meetings to present, leading discussions on the future of search and the role of AI in client SEO success strategies