Manager - Marketing Analytics

About Enercare

Role Overview

Required Qualifications

• Bachelor's degree in a quantitative discipline such as Data Analytics, Computer Science, Statistics, Mathematics, Engineering, or Marketing Analytics.
• 5+ years of experience in analytics engineering, business intelligence, data analytics, or marketing analytics.
• Experience designing scalable analytical solutions for enterprise decision-making.

Analytics Engineering and Platform

• Advanced SQL proficiency for modeling, transformation, optimization, and advanced analytics.
• Strong hands-on Microsoft Fabric experience and enterprise analytics engineering framework experience.
• Understanding of dimensional modeling, star schemas, semantic modeling, and best practices.
• Experience developing and optimizing ETL/ELT pipelines.

Business Intelligence and Visualization

• Advanced Power BI proficiency, including DAX, Power Query, semantic models, dashboard development, and performance optimization.
• Experience designing executive dashboards, KPI scorecards, and self-service analytics solutions.
• Ability to translate complex datasets into actionable insights and compelling visual storytelling.

Advanced Analytics

• Experience with customer segmentation, predictive analytics, trend analysis, forecasting, and marketing performance measurement.
• Understanding of experimentation, A/B testing, statistical analysis, and performance attribution.
• Proficiency in Python for data analysis, automation, and advanced analytical modeling.
• Experience using AI and machine learning capabilities within Microsoft Fabric or Azure ecosystems is described.

Data Architecture and Cloud

• Experience with cloud-based analytics platforms and modern data architectures.
• Understanding of medallion architecture, data lakes, and enterprise-scale analytical environments.
• Azure Data Services, Databricks, Spark, and distributed processing frameworks are considered assets.
• Experience implementing scalable, governed, reusable data products.

Business and Leadership

• Bridge business requirements and technical implementation through stakeholder engagement.
• Partner with Marketing, Product, Finance, Sales, and senior leadership to define metrics and measurement strategies.
• Present analytical findings and recommendations to executive audiences.
• Lead analytics initiatives from requirements gathering through deployment and adoption.

Additional Preferred Qualifications

• Microsoft Fabric Analytics Engineer Associate certification or equivalent.
• Experience with enterprise analytics modernization initiatives.
• Knowledge of DevOps, CI/CD practices, and analytics engineering best practices.
• Experience establishing standardized KPI frameworks and governed business metrics across large organizations.

Employment and Compensation

• The role is listed as regular, full time, in the Marketing Brand and Communications department.
• The stated compensation range is $74,817 to $118,211 and includes base salary and potential incentive pay.
• Incentives are not guaranteed and actual compensation depends on skills, experience, qualifications, performance, and company results.