Manager, eCommerce Analytics & Insights

6+ years of experience in ecommerce analytics, digital analytics, or a closely related field, ideally within retail or a consumer brand environment.

Deep understanding of ecommerce performance drivers — traffic, conversion, AOV, channel mix, customer acquisition, and retention — and proven ability to connect metrics to commercial outcomes.

Strong experience with BI tools (Power BI preferred) building dashboards and reports that stakeholders use consistently.

Proficiency with web analytics platforms (GA4 preferred) and the ability to interpret customer journey data across the full digital funnel.

Experience building and maintaining ecommerce forecasts and sales planning models, including seasonal and weekly demand forecasting.

Comfort with hindsighting and post-period analysis — able to close the loop between plan and actuals and turn variance analysis into forward-looking recommendations.

Strong written and verbal communication skills, with demonstrated experience presenting to commercial and executive audiences.

Ability to synthesize complex data into clear, decision-ready narratives for non-technical stakeholders.

SQL or Python experience for self-serve data exploration and more complex analyses.

Familiarity with paid media platforms (Meta, Google, TikTok) and experience evaluating their performance holistically — beyond platform-reported metrics.

Experience with Snowflake or similar cloud data platforms.

Background in omnichannel retail — understanding how digital behaviour connects to in-store and loyalty outcomes.

A storyteller first — you know that a great insight is only as valuable as how well it's communicated.

Proactive and commercially minded, always connecting data back to business outcomes and growth opportunities.

Naturally curious and relentlessly diagnostic — you're never satisfied with "what happened" and always dig into the "why" to uncover the insight behind the number.

Organized and delivery-focused, able to manage a reporting cadence, a forecast cycle, and ad-hoc requests at the same time without dropping the ball.

Comfortable with ambiguity and skilled at prioritizing the questions that matter most in a fast-moving retail environment.

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.

Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.

The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.