gem
Manager, Content Marketing
Daxko
Noida, IND
Full-time
Senior · 6+ years experience
Hybrid
INR 200000-2836000 yearly / year
Discovered 3 weeks ago
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Key Skills for This Role
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- Recruits, interviews, hires, and trains new staff
- Oversees the daily workflow of the department
- Provides constructive and timely performance evaluations
- Handles discipline and termination of employees in accordance with company policy
- Develop and manage a team of marketing professionals, ensuring that they have the resources and support they need to deliver against business objectives
- Lead, develop, and inspire a high-performing publishing team — setting clear expectations, defining roles and responsibilities, holding the team accountable to publishing SLAs and quality standards, and fostering a collaborative culture across the broader Marketing organization.
- Own the end-to-end publishing workflow from content handoff through live distribution, ensuring blogs and social go live same day, social promotion publishes within 24–48 hours, and a shared multi-brand calendar across website, video, and all social channels (LinkedIn, Instagram, YouTube, X, Substack) is always current.
- Lead content transformation and format development — turning source content (blogs, eBooks, case studies, videos) into channel-native formats including short-form video, social carousels, YouTube Shorts, and email blurbs — while overseeing video production from brief through final delivery and ensuring brand voice and visual standards are maintained across all derivative content.
- Own social media channel strategy across all Daxko brand and product brand channels, oversee the social media coordinator's calendar management and community engagement in Sprout Social, and distribute quarterly channel best practice guidelines to the content creation team.
- Establish and manage the social copy and graphic creation workflow — including situational ownership rules across new, recycled, brand, and native content — and champion AI-assisted tools to increase production velocity without compromising quality.
- Own distribution performance reporting by channel, content type, brand, and vertical — delivering monthly stakeholder reports with top-performing content insights and recommendations — and partner with marketing operations to improve content attribution tied to lead generation and pipeline.
- Serve as the primary cross-functional liaison between the publishing team and content creation, Creative, and CRM/email teams — managing handoffs, editorial calendar alignment, asset delivery timelines, design system templates, and Canva-based production workflows.
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