Senior Marketing Operations Manager
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- Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance
- Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel
- Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting
- Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel
- Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs
- Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack
- Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team
- 5+ years of experience in marketing operations within B2B SaaS
- Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations
- Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools
- Strong project management skills with the ability to keep complex, cross-functional workstreams moving
- Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use
- HubSpot, Salesforce, Qualified, or Google Analytics certifications
- Proficiency in HTML/CSS for campaign troubleshooting and template customization
- Experience with ABM platforms, intent data tools, and account-level tracking
- Background in data analysis or visualization
About Daxko
Private SaaS provider delivering management, payments, and engagement software to fitness, wellness, and nonprofit community organizations.
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