Manager - Brand Activation

· Quality of implementation of consumer programs

o No. of programs implemented for each brand cutting across various touchpoints (eg : Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca ’ s)

· Delight the consumer at every touchpoint

o I mplement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs

o Collection of consumer databases

o Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same

· Build a network of high Quality Agencies

o Participate in conducting pitches to onboard agencies by activation type

o Ensure adherence to standardized costs by activation type

o Regular review s based on execution quality measured through set performance criteria for the agency

· I mplement quality and audit systems

o A udit implementation quality

o Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders

· Cost per contact to be benchmarked to the best in the industry

o Continuously drive down cost per contact through both efficient and effective means

· Working effectively with all partners to drive buzz, scale, and smooth implementation.