Manager - Anchor Cultural Program
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Key skills for this role
About the Role
Develop and manage flagship cultural programs, oversee large-scale events, and ensure high-profile stakeholder engagement while optimizing performance and impact.
Key Skills for This Role
Full Job Posting
Anchor Program Development
Develop and manage flagship cultural programs and signature experiences
Define concepts, themes, and formats for high-impact programs
Ensure anchor programs act as key attractions within the overall offering
Support the procurement of third-party partners to enable the development and delivery of cultural programming
Large-Scale Delivery & Coordination
Oversee execution of major performances and anchor events
Coordinate across multiple teams to ensure delivery at scale
Ensure alignment with Operations, Asset, and technical requirements
High-Profile Stakeholder & Talent Management
Manage relationships with high-profile performers, partners, and contributors
Coordinate contracts, schedules, and delivery requirements
Ensure premium-quality experience delivery
Performance & Impact Optimization
Monitor performance of anchor programs (attendance, engagement, visibility)
Identify opportunities to enhance impact and reach
Ensure anchor programs contribute to overall financial performance
Integration With Overall Programming
Ensure anchor programs are integrated within the broader programming calendar
Align timing and positioning to maximize visitor flow and engagement
Key Success Metrics
Attendance at anchor events
Visitor engagement and satisfaction
Contribution to overall programming success
Required Skills & Competencies
- Experience in high-profile event or program management
- Strong coordination and delivery capability
- Ability to manage complex, high-visibility programs
- 7 10+ years of experience, with a strong background in delivering large-scale, high-profile cultural programs, performances, or flagship experiences
- Proven experience designing and delivering high-impact, flagship programs or headline events within festivals, cultural platforms, or entertainment environments
- Experience managing complex, high-visibility programs that attract large audiences and drive visitation
- Strong understanding of program positioning, audience appeal, and experience design at scale
- Demonstrated experience working with:
- o High-profile performers, artists, or cultural figures
- o Strategic partners and production entities
- Ability to manage contracts, expectations, schedules, and delivery requirements for premium participants
- Strong relationship management skills with senior stakeholders and partners
- Experience managing end-to-end delivery of large-scale productions, including technical, operational, and scheduling aspects
- Ability to coordinate across multiple teams (Operations, Technical, Commercial, Marketing) to deliver complex programs
- Experience managing multi-layered program requirements, including staging, rehearsals, and live delivery
- Ability to deliver programs in fast-paced, high-pressure environments with tight timelines
- Demonstrated ability to develop programs that drive attendance, engagement, and commercial outcomes
- Understanding of how anchor programs contribute to:
- o Visitor attraction
- o Dwell time
- o Sponsorship value
- Experience aligning programming with commercial and marketing objectives
- Experience in:
- o Major national or international events
- o Cultural festivals or entertainment platforms
- Exposure to large-scale productions or live performances is highly preferred
- Experience in pre-opening or launch of flagship programs is an advantage
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