Manager - Anchor Cultural Program
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About the Role
Qiddiya is Saudi Arabia’s flagship destination for entertainment, sports, and culture — a cornerstone of Vision 2030 located just outside Riyadh. Spanning over 360 km², it will feature world-class attractions including a Formula 1-grade racetrack, theme parks, major sports venues, and performance spaces.
Key Skills for This Role
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Overview
Qiddiya is Saudi Arabia’s flagship destination for entertainment, sports, and culture — a cornerstone of Vision 2030 located just outside Riyadh.
Spanning over 360 km², it will feature world-class attractions including a Formula 1-grade racetrack, theme parks, major sports venues, and performance spaces.
More than a destination, Qiddiya is a catalyst for economic diversification, job creation, and a new way of life.
With construction progressing rapidly, we’re looking for driven professionals ready to help shape one of the world’s most ambitious developments.
Every role here has real impact — from planning and design to delivery and operations.
If you're motivated by large-scale challenges and lasting legacy, there’s a place for you at Qiddiya.
Role Purpose
Lead the planning and delivery of flagship cultural programs and anchor experiences that act as key attractions within Cultural and Heritage program .
Key Responsibilities**Anchor Program Development
- Develop and manage flagship cultural programs and signature experiences
- Define concepts, themes, and formats for high-impact programs
- Ensure anchor programs act as key attractions within the overall offering
- Support the procurement of third-party partners to enable the development and delivery of cultural programming
Large-Scale Delivery & Coordination
- Oversee execution of major performances and anchor events
- Coordinate across multiple teams to ensure delivery at scale
- Ensure alignment with Operations, Asset, and technical requirements
High-Profile Stakeholder & Talent Management
- Manage relationships with high-profile performers, partners, and contributors
- Coordinate contracts, schedules, and delivery requirements
- Ensure premium-quality experience delivery
Performance & Impact Optimization
- Monitor performance of anchor programs (attendance, engagement, visibility)
- Identify opportunities to enhance impact and reach
- Ensure anchor programs contribute to overall financial performance
Integration With Overall Programming
- Ensure anchor programs are integrated within the broader programming calendar
- Align timing and positioning to maximize visitor flow and engagement
- Key Success Metrics* Attendance at anchor events
- Visitor engagement and satisfaction
- Contribution to overall programming success
Required Skills & Competencies
- Experience in high-profile event or program management
- Strong coordination and delivery capability
- Ability to manage complex, high-visibility programs
- **Requirements*** 7–10+ years of experience, with a strong background in delivering large-scale, high-profile cultural programs, performances, or flagship experiences
- Proven experience designing and delivering high-impact, flagship programs or headline events within festivals, cultural platforms, or entertainment environments
- Experience managing complex, high-visibility programs that attract large audiences and drive visitation
- Strong understanding of program positioning, audience appeal, and experience design at scale
- Demonstrated experience working with:
- o High-profile performers, artists, or cultural figures
- o Strategic partners and production entities
- Ability to manage contracts, expectations, schedules, and delivery requirements for premium participants
- Strong relationship management skills with senior stakeholders and partners
- Experience managing end-to-end delivery of large-scale productions, including technical, operational, and scheduling aspects
- Ability to coordinate across multiple teams (Operations, Technical, Commercial, Marketing) to deliver complex programs
- Experience managing multi-layered program requirements, including staging, rehearsals, and live delivery
- Ability to deliver programs in fast-paced, high-pressure environments with tight timelines
- Demonstrated ability to develop programs that drive attendance, engagement, and commercial outcomes
- Understanding of how anchor programs contribute to:
- o Visitor attraction
- o Dwell time
- o Sponsorship value
- Experience aligning programming with commercial and marketing objectives
- Experience in:
- o Major national or international events
- o Cultural festivals or entertainment platforms
- Exposure to large-scale productions or live performances is highly preferred
- Experience in pre-opening or launch of flagship programs is an advantage
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