Local Marketer L2-1

· Identify and develop innovation opportunities, including new SKUs, formats, and variants

· Manage the product lifecycle, including portfolio rationalization where required

· Collaborate with R&D, Regulatory, and Supply Chain teams to support new product development and launch

· Develop digital-first content strategies across social media, e-commerce, and digital platforms

· Manage brand presence on key e-commerce platforms, including Amazon, Flipkart, and others

· Leverage data and analytics to optimize digital campaigns and enhance consumer engagement

· Manage the A&P (Advertising & Promotion) budget with discipline and accountability

· Track return on investment (ROI) on marketing investments and optimize spend allocation

· Prepare monthly brand performance reports and contribute to business review presentations

· Work closely with cross-functional teams including Sales, Trade Marketing, Medical, Regulatory, and Supply Chain

· Manage external agency partners across creative, media, digital, and PR disciplines

· Present brand plans and performance updates to senior leadership on a regular basis

1. Brand Growth & Market Performance

· Net Sales Growth (% Year-on-Year)

· Market Share (value and volume) — tracked via Nielsen / IQVIA

· Numeric and Weighted Distribution gains

· Share of Voice (SOV) versus key competitors

2. Execution Excellence

· On-Time In-Full (OTIF) delivery of campaigns and activations

· Activation compliance rate across markets

· In-store visibility and planogram compliance scores

· New product launch performance score (versus launch targets)

· Number of activations executed versus planned

3. Consumer & Brand Health

· Brand Awareness (Spontaneous & Aided)

· Brand Consideration and Purchase Intent scores

· Net Promoter Score (NPS)

· Digital engagement metrics (reach, impressions, engagement rate, CTR)

· E-commerce share and ratings

4. Financial & Budget Management

· A&P budget adherence (% variance versus plan)

· Return on Marketing Investment (ROMI)

· Gross Margin contribution

5. Innovation Metrics

· Number of new SKUs successfully launched

· Revenue contribution from innovation (% of total brand revenue)

· Time-to-market for new product launches

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers