Lifecycle Marketing Manager

4-6+ years in lifecycle, CRM, or retention marketing

Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting

Comfort working across Shopify and non-standard purchase paths; you're not thrown by a customer journey with more than one entry point

Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours

Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs

Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar

A builder's mindset. You're excited to stand up a program largely from scratch, not just optimize an existing one

Strong, fast written communication and the organization to keep multiple flows, tests, and campaigns moving at once

We're building tech that protects childhood : We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time. This is a rare opportunity to build something that truly matters.

Build something from (almost) nothing: most lifecycle roles ask you to optimize an existing program. This one is yours to shape from the ground up, with the freedom to define what good looks like and real ownership over the results.

A seat with real reach: your work touches nearly every part of the customer journey - giving you outsized influence over retention and revenue, not just one narrow slice of it.

Small, high-trust team : Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. Your ideas and instincts matter from day one.

If you're excited by the idea of shaping how thousands of families experience something simpler and better for their kids, please reach out. We can't wait to meet someone who's ready to jump in, set the bar, and help us grow.