Lifecycle Marketing Manager

Some of the things you’ll do:

• Own the entire customer lifecycle journey, from pre-trial through retention and referral

• Partner closely with other teams to help drive activation, feature adoption, upsell, expansion and net revenue retention

• Create personalized messaging strategies based on user segments, behaviors, and attributes

• Monitor and analyze key metrics (open rates, click-through rates, conversion rates) to inform optimization efforts

• Work with the Product Marketing and Product teams to effectively communicate new features and updates to the right user segments

• Run A/B tests to optimize conversion rates and campaign performance

• Assist with maintaining data hygiene and list management best practices

• Ensure that our lifecycle efforts align with the latest email marketing best practices and deliverability standards

• Help establish and document lifecycle marketing processes and playbooks

About you

• 3+ years of relevant experience in lifecycle, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS

• Strong project management skills and ability to lead cross-functional initiatives from concept to execution

• Proven track record of building and executing experiments, including creative testing and personalization

• Basic HTML/CSS skills

• Experience working with the templating language Liquid

• Comfortable working in fast-paced, test-and-learn environments

• Familiar with deliverability best practices

• Quick learner, actively adopting AI tools in your workflow

• Excellent oral and written communication skills

• Deep experience with customer.io preferred; experience with Amplitude and familiarity with SQL a plus